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2-4 digit number and “new case” in Google search

A new conspiracy theory on social media about how to do a Google search with 2-4 digits and how to search for the word “new case” and come up with a matching coronavirus or “COVID-19” result there is. Run the query with the same number that you randomly selected. The theory is that Google manipulated the results to show that almost everything is now associated with coronaviruses. Google is trying to exaggerate the severity of the problem, so it matches regardless of the number you search for.

I’ll first raise my hand to introduce the flaws when Google’s algorithm is incomplete or manipulated here or here. I mean, I understand that I’m just trying to explain what’s going on-whether it’s perfect. There are no dogs in this battle. Looking at my social media feeds, I see that I have no expertise in these areas, so I have not commented on the medical information or statistics presented regarding the coronavirus. But now (*cracked knuckle) – my present is shining!

Why can I enter a 2-4 digit number and a “new case” to find the exact result for the coronavirus? Here is the way

Google’s algorithm (secret in itself) is made up of several elements that most experienced SEO people are familiar with: relevance, timeliness, and authority (or credibility). These three factors drive the results displayed by Google Search. Here’s how:


The reason I see articles and reports about several “new cases” of coronaviruses is mainly because they are so relevant today. Google updates its algorithms hundreds of times a year and adjusts them to be relevant to what’s happening worldwide or locally. You should always capture what people are looking for or trying to find to keep people using Google. In many cases, their algorithms have to make educated guesses (which is always seen in predictive search suggestions). In fact, it works like the human brain.

Think about this. Now, when you approach a random stranger and say a random number and a “new case” like “87 new cases”, the first question is “where” instead of “what is the new case?” I will. ? This is a premise created by Google’s algorithm. Google assumes you already know “what” and now you are trying to get more information about 87 new cases.


Another element of Google’s algorithm is timeliness based on the 2010 caffeine update. In other words, it’s what you’re searching for, and what Google is providing you with the results of what’s happening right now. For example, if you type “87 new cases” and Google provided a large number of results from a news article about the SARS epidemic of the early 2000s, you’ll be skeptical of how relevant these results are. .. You may be wondering how accurate Google is in delivering timely results, which may reduce your chances of using Google in the future to find timely information.


When you type something like a random number + new case, the main reason you see the news website (or video report) is because of the permissions of the website where the information is posted. News websites often get links to their website from various other websites. This is primarily because the website owner (myself) links to the news website as a trusted source of articles and blog posts. This makes Google’s algorithm more authoritative (or trustworthy) for your website. So, if news websites around the world are writing articles about “87 new cases,” A) related to what’s going on (the coronavirus), B) timely, and C) reliable. High means that this article tops the results when searching for that query

Here is the reason

“But Doug, there can never always be a result that matches the number I chose.” Yes, and you’re wrong…here’s why.

Statista estimates there are approximately 1.7 billion websites worldwide as of 2019. In other words, 1.7 billion websites. There are now some estimates of nearly 2 billion. Due to coronavirus cases occurring in all countries around the world, all news outlets and many bloggers worldwide publish the latest case content content on their websites. Including the number in the title tag (or headline) of an article is a long-established tactic in SEO, because users often get a high click-through rate when they see the number. Here’s a Q&A from Quora to explain: It’s reporting on the number of new cases nearby, with hundreds of thousands of websites (probably millions of) worldwide. They are all tied to having different numbers, but they haven’t reached five digits yet. The main news since February is about the coronavirus. The only topic that prevented this was George Floyd’s protest. Coincidentally, simply typing “lodged” into a Google search could result in a news article about stores lodged due to a recent protest. It’s not a story of a store looted from the Rodney King riots in Los Angeles. From the 90s (because there is no timely relationship to what is happening today). Currently, news websites and blogs publish content every time the coronavirus incident is updated, and Google provides timely relevant information to authoritative websites. Boyle.

Assuming you can enter a 1- to 4-digit number in Google Search and in the “new case”, it will only reach 9,999 available inputs to reach an exact match article on COVID-19 because Google is manipulating it Because. A variation using this 1 to 4 digit rule. Of the 1,700,000,000 websites, given the above information, it is not statistically possible to verify that all numerical variations match at the top of the results or are “nearly matched” for coronaviruses. is.

The proof is in the algorithm

See the following screenshot of a Google search for “1387 new cases”. In this case, Google delivered the most authoritative website as a result of #1. This is a government (.Gov) website, but it has nothing to do with the coronavirus. The second result is an article from a less authoritative news website discussing a case of coronavirus. If Google is bold and I’m underlined in red, I can see that both websites contain the words “1387”, “new”, “cases”, but both are real phrases As a result, Google displays the ranking by default. Prioritize more authoritative websites. In this example, if the website updates the article title and includes the phrase “1387 new cases” in the content, timeliness and relevance are likely to be more important than the website, They almost certainly pass the #1 position. Authority. *Note: If you see some backlinks in this article, you’re either on the first page of results or because you’re on the first page of results because it’s an exact phrase from a trusted website that describes the case of the coronavirus. It may exceed the first place in the phrase “case.” And there may be no other more authoritative website discussing its exact number and context.

Google Trend

When you visit Google Trends and enter the word “new case”, Google users started searching with this phrase in late February 2020, and before that, the search was rarely used. That is, these billions of searches are boosting the volume of that phrase, so Google has gotten what users are looking for, the sites they click on, the time they spend on those websites, and the websites they visit. I was learning what I searched for later. This quickly made it clear to Google what most people were looking for when they used the word “new case”, the coronavirus information.


Google’s algorithm is strange only if you don’t understand how it works. Even those who think we know how it works sometimes misunderstand it. The last thing Google wants users to do is disappoint with search results and use variations to retype phrases over and over again to find what they need. If that happens constantly, you might start using Bing (heaven is forbidden). This means that if a new outbreak with a different name suddenly occurs, the results of those cases will be displayed instead of the coronavirus.

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