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YouTube Shorts: 1.5 Billion Monthly Video Viewers, Google Claims

YouTube Shorts: 1.5 Billion Monthly Video Viewers, Google Claims

 


YouTube Shorts — a short video feature like TikTok launched by YouTube nearly two years ago — is very popular. So far, it has not generated any direct income. However, YouTube is touting a short format to allow creators to attract viewers with other profitable content.

According to the video giant, YouTube Shorts currently has over 1.5 billion monthly login users. That’s about three-quarters of YouTube’s global base with over 2 billion monthly login users.

This figure is intended to be a flex showing the reach of YouTube Shorts. In particular, I am in charge of popularizing short videos compared to TikTok, an app owned by ByteDance in China. In September, TikTok claimed to have more than a billion monthly active users, but recent estimates by eMarketer researchers predict that 2022’s TikTok’s MAU will be around 755 million.

According to YouTube, with the release of Shorts, channels that upload both feature-length videos and short films (up to 60 seconds in length) will have overall total play time and subscription compared to creators who upload only feature-length videos. There is an increase in the number of people.

Neil Mohan, YouTube’s Chief Product Officer, said:

According to Sundar Pichai, CEO of Google / Alphabet, YouTube Shorts averaged 30 billion views per day in April, four times the number a year ago. YouTube is testing ads in Shorts with a focus on “gradually closing the gap with traditional YouTube ads.” CFO Ruth Porat told analysts in the company’s earnings announcement.

As the use of YouTube Shorts surges, YouTube is increasing the class of “multi-format creators” who use short and long videos, livestreaming, and audio together to maximize reach to their viewers. ..

YouTube quoted the results seen by two creators adopting a multi-format model. Food and beauty creator Rosanna Pansino (13.4 million subscribers) has doubled the number of views on her main YouTube channel year-on-year since she began posting shorts aggressively, and is now It accounts for more than 20% of the total number of views. Comedy vlogger Ian Boggs (5.2 million subscribers) has played 4 billion videos on YouTube for a lifetime, 73% from his Shorts feed.

According to Tara Walpert Levy, YouTube’s Vice President of Americas, feature-length content remains the best way YouTuber can train and attract viewers over the long term. But she said YouTube Shorts offers “an exciting new way to become part of a viewer’s journey and introduce themselves and their entire portfolio to new viewers.”

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Sources

1/ https://Google.com/

2/ https://variety.com/2022/digital/news/youtube-shorts-1-5-billion-monthly-users-1235294308/

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