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Snaptest SnapchatPlus, a paid layer for special features and experiments – TechCrunch




Snapchat is testing a paid subscription layer for a social network called Snapchat Plus (or Snapchat +). This gives users early access to features such as specific conversations and pinning dedicated icons.

The company hasn’t specified what benefits Snapchat Plus users will bring or where they will deploy. Our question regarding these details has only received a general statement accordingly.

“We were doing early internal testing of Snapchat Plus, a new subscription service for Snapchatters. We were excited about the possibility of sharing exclusive and pre-release capabilities with our subscribers to provide the best service to the community. I learned more about how to do this, “said a spokeswoman for the company.

It’s not clear how Snapchat distinguishes between what is presented to Snapchat Plus subscribers who are privileged to use and pre-release features. And it’s free for anyone who is part of Snapchat’s existing beta program (most beta tests usually do).

But thanks to app researcher Alessandro Paluzzi, you may find out more about Snapchat Plus. In a series of tweets, he said the subscription would cost 4.59 ($ 4.82) per month or 45.99 ($ ​​48.32) per year.

#Snapchat is working on a subscription plan called Snapchat +

Snapchat + gives you access to exclusive, pre-release features such as the ability to pin a conversation with your best friend, access to custom Snapchat icons, and special badges. VrMbyFlFvI

— Alessandro Paluzzi (@ alex193a) June 16, 2022

This unlocks features such as special badges, fixing your profile as # 1 BFF, so you can send snaps quickly, chat with Snapchat-specific icons, and replay your story in the last 24 hours. You can check the number of friends you watched. In addition, if your friends have location sharing enabled, you can see where they have been in the last 24 hours.

Snapchat needs to be clear about how this information is stored. This feature sounds like a privacy nightmare if someone gets the data.

So … By registering with # Snapchat +, you can: 1 Pin your friends as # 1 BFF 2 Access the exclusive Snapchat icon 3 Show your badge on your profile 4 View orbit in BFF 5 Past See where your friends are for 24 hours 6 See how many friends I saw your story again

— Alessandro Paluzzi (@ alex193a) June 16, 2022

As the company’s first-quarter results suggest, Snap is currently gaining more subscribers than Facebook and Twitter. However, the company also wants to increase profits. In April, retailers announced a new tool for converting photos into AR objects and later integrating them with Snapchat’s unique shopping experience. We also launched LensCloud, a server-side technology stack for developers to build multi-user experiences. The new subscription service could be another piece of the puzzle that allows them to make more money.

Snapchat isn’t the only social network that wants to make money through subscriptions. Last year, Twitter launched a paid plan called Twitter Blue. It started first in Australia and Canada, and later in the United States and New Zealand. The messaging app Telegram is also preparing to launch its own subscription service this month. Google Photos also provides dedicated filters and effects for Google One subscribers.

Over the years, these apps have focused on user growth while providing free services, relying on advertising costs and partnerships. However, as more restrictions are placed on how ads are delivered and the data that can be collected, users are increasingly plagued by the “you are a product” intrusion approach that accompanies many of Adtech, and these platforms are becoming more and more plagued. I’m trying to find more means. To make money. In such cases, asking users to pay for premium features seems to be becoming an increasingly attractive option.




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