ESPN Plus will raise $1 in August to $5.99 per month, and the Disneys Sports Streaming app will have the same base price as the Hulus Basic level.
According to an in-house document viewed by The Verge, the price increase applies only to ESPN Plus’ monthly charges. The annual price remains $49.99. Existing monthly subscribers can retain their $4.99 subscription fee for a year and then switch to the $5.99 price. Disney declined to comment on The Verge.
Launched in April 2018, ESPN Plus doesn’t have a big one like the NFL or NBA games, but has a variety of college games and different sports leagues. ESPN Plus also carried a UFC title match. The app is stored in Disney’s main ESPN app.
Like Disney Plus and Hulu, ESPN Plus is a core pillar of the Disneys streaming strategy. The app had 2.2 million subscribers in March 2019, but by March 2020 the number had grown to 7.9 million. It grew after Disney released a bundle for $ 12.99 per month that included ESPN Plus, Hulu, and Disney Plus. The bundle price is also unaffected by the monthly increase in ESPN Plus.
Disney executive Bob Eiger last year told Ringers Bill Simmons that ESPN Plus is a great add-on strategy for those who have already paid for ESPN, and while ESPN is growing well, the actual service is He says he is still relatively small. At that time, Iger found it difficult to move to a streaming-only world because the traditional ESPN network over Linear Pay TV still provided ESPN with significant profitability. Needless to say, moving to a streaming monopoly strategy requires agreements with the various sports leagues still firmly in the pay TV nation.
It’s not clear why Disney is currently raising prices. Not much has been played yet, especially considering sports. The NBA and MLB will return in the coming days and weeks, but it’s unclear if any of these games will be streamed on ESPN Plus.
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