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Blue In Capital sells sports tech providers used by FIFA and NFL




Equity companies Bain Capital and Nextaria SGR have signed an agreement to purchase Deltatre from Blue In Capital.

The deal is reportedly valuing sports technology providers between $ 700 million and $ 900 million, although financial terms have not been disclosed. When Bruin acquired Deltatre in 2016, it was worth about $ 159 million.

The company offers streaming solutions for content delivery, live broadcast solutions, data, and graphics, with offices in 14 countries.

Deltatres’ clients are the world’s largest sports organizations, including FIFA, Premier League, UEFA, NFL and MLB.

An estimated 25 million users access the company’s streaming solutions every day. The company reports that 20% of Internet users use Deltatre products.

Deltatre expects revenue of $ 180 million in 2022 this year, about half of which comes from the United States.

This transaction requires regulatory approval. The split between Bain and Nextalia SGR has not been revealed.

Baines gain

Bain Capital manages approximately $ 160 billion in assets and is one of the largest private investment companies in the world.

Interest in sports has long been clear that it was even proposed to buy all 30 NHL teams for $ 3.5 billion in 2005. Steve Pagliuka, a general partner of the Boston Celtics, is part of Bain’s leadership team.

Meanwhile, Blue Inn was looking for cash. It raised $ 600 million from CVC Capital Partners and Jordan in 2019 and sold a large stake in OnLocation Experiences in 2020.




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