The smartphone market has been dominated by a combination of Samsung, Apple, and several other major brands for years. As a result, startups typically compete for market fragments, reach larger markets, and then turn pages on their original fan base. This week, two startup Android brands, both Nothing and OSOM, have made some controversial moves, but are you still interested in either?
Phone (1) has not come to the United States
After leaving OnePlus, Carl Pei immediately set about startup Nothing. The company quickly released earphones with a lot of reviews, but everyone was hoping for a smartphone someday.
For the past few months, it hasn’t been touted for exactly anything. Of course, even reviving the invitation system used Carl Pei’s signature marketing tactics. Inevitably, it built a lot of excitement about the device, even though I didn’t know much about what it would bring to the table. And it worked, there was a lot of excitement around the device from enthusiasts.
However, after that, there was nothing to confirm that the phone (1) did not come to the United States at the time of launch. It’s certainly the company’s biggest profit, but it’s still a different story.
For months, US fans and US publications have been talking about this device, thinking it will hit the US market. Had I not said this in advance, or even hinted at it, the reaction would have been quite different. But in reality, it came out of nowhere. Of course, there are likely to be Nothing Phones (1) that will come to the United States later, but nonetheless, they have actually been robbed of the otherwise exciting devices.
OSOM OV1 is dead for crypto phones …
Indeed, the larger of the two moves here came from OSOM.
The company, founded and staffed by the team behind Essential, initially seemed very promising. The design of the device is very similar to the original PH-1 and provides a simple yet nice looking re-search look. And the device was built around a central goal of privacy.
Between the achievements of the people behind it and everything I’ve seen so far, it was the smartphone that I was really looking forward to.
Now it’s a crypto phone.
Yesterday, OSOM announced a partnership with Web3 company Solana, a blockchain platform. The partnership was initially thought to be OSOM building a smartphone for Solana, but it turned out that OSOM OV1 was replaced by “Solana Saga”.
It’s hard not to feel that this wasn’t bait-and-switch. We’ve created hype for months on small market-focused devices, privacy-focused devices, and just unexpectedly thrown it away for something completely different.
Are you still interested in any of these devices?
My disappointment is immeasurable and my day is ruined.
It’s an emotion that has been cast on many people since both announcements and is understandable. Both OSOM and Nothing, whether intentional or unintentional, played with hype just to make major changes later. One is certainly a pill that is harder to swallow than the other, but it’s hard to get rid of the sensation of betrayal.
What do you think about it? Please drop a comment below!
As a related note, keep in mind that both Nothing and OSOM have something to do with Essential.
Of course, OSOM literally consisted of the team that created the Essential Phone. This is the same people who provided spectacular update support and design for that unloved device. During that time, I never bought the Essential name, but never used the Essential name.
It almost makes me think it’s just a coincidence …
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