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Mexico-based education company selected as the best HR tech startup




Global competition to recognize the most innovative workplace tech startups has narrowed it down to four companies. The only one that is not based in the United States came to the top.

About 150 tech startups participated in the Society for Human Resource Management (SMRM) contest and found the best up-and-coming workplace platform. Of that number, 60% were based in the United States and 40% were based in other countries.

The winner of SHRM’s “Better Workplaces Challenge Cup” competition is Vinco, an educational technology company based in Monterrey, Mexico, which provides a digital learning platform for employers. To win, it concludes at the SHRM conference in New Orleans this month, facing multiple rounds of questions from HR experts drawn from 300,000 members of the association.

The number of international entries was amazing for Guillermo Corea, managing director of SHRM Labs, an industry group’s workplace innovation lab and venture capital arm. But it’s also a warning to US-based companies that create HR and make technology platforms work.

Correa said US companies need to be aware that “there is competition and it will definitely come.” He said the development of the tech startup market is following a pattern. “First, we see big innovations happening in the United States and catching up with others around the world.”

“It’s the wave we’ll see here in the coming years,” Corea said of the international HR and work technology market.

Vinco’s learning platform offers a wide range of training, from high school degrees to college, master’s and professional instruction. Collect and curate online learning providers. The platform connects employees to specific educational needs, such as learning English, obtaining a high school diploma, and advanced academics.

Vinco COO and co-founder Miriam Fernandez believes they won the contest because their tech startups are sympathetic to HR experts.

“It’s an enabler for more people to gain access to education, which leads to socio-economic mobility,” she said.

Launched in April 2021, Vinco has 30 employees and has raised approximately $ 2.5 million. We hire people with coaching, educational and psychological backgrounds to assist in training our employees. If an employee is late, the coach may be involved to determine the reason and help resolve the issue.

Manufacturing companies often require a high school degree for promotion. “Some workers can’t move on to the next level because they don’t have a degree and the turnover rate is so high,” Fernandez said.

She said that all three friends from Monterrey, who started Vinco, are passionate about education.

Fernandez, a graduate of Georgetown University, said Binco is active in Latin America, where skill gaps are widespread. The company has expanded into Colombia, Chile, Spain and other countries, but has no immediate plans to expand in North America.

In the final round of the question, Vinco defeated three other US-based tech startups. Detroit-based Automation Workz creates apps to motivate and improve frontline workers. Included is a company in Redmond, Washington that makes a platform for diversity, equity and inclusion. Inclusivv, an Atlanta-based company that developed the engagement platform. Vinco won the $ 50,000 award in first place.

Vinco was chosen as the winner “because we were able to show how to become a global company,” Korea said.




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