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Google Product Reviews update for July 2022 ended on August 2nd




As such, Google has wrapped up the rollout of the Google Product Reviews Update for July 2022 in record-breaking six days. Google initially estimated that the rollout would take him 14-21 days, which shocked Google as well. Google made no mention on its social channels that the update was rolling out.

Instead, Google simply and quietly updated its update page to state, “Rollout completed on August 2nd, 2022.”

Danny Sullivan said just refresh the page:

So when @googlesearchc originally tweeted, he said he would post it on the update page when it came to a conclusion.

Danny Sullivan (@dannysullivan) August 4, 2022

But it confused many of us, including me:

According to Google’s search rankings document, the July product review update was completed on August 2nd. what? ? ? that is not correct. There are currently some major issues with updating IMO. I’ll look into it more…

Glenn Gabe (@glenngabe) August 4, 2022

This was first spotted by Neil McCarthy in this tweet.

Apparently the product review update ended rolling out on August 2nd

Dr. Marie Haynes (@Marie_Haynes) August 4, 2022

It was originally a 2-3 week rollout, but apparently it ended early or was it their problem? @JohnMu @dannysullivan @rustybrick

Digital Marketing Curmudgeon (@erikboderek) Aug 4, 2022

This July 2022 Product Review Update is the fourth Product Review Update, and the previous three versions were replaced by the April 2021 Product Review Update, the December 2021 Product Review Update, and Product review update for March 2022.

Some savvy SEOs noticed that Friday, July 29th, was a big hit on certain sites, but overall, this update is more popular with the SEO community than all previous product review updates. I would say there was much less talking from within. Then we saw some tools light up on August 3rd, but obviously not this time because the product review update had ended the day before.

Quick facts about the latest in Google product reviews

I will briefly describe the most important things we know so far.

Name: Google July 2022 Product Reviews Update Start: July 27, 2022 around 1:30 PM Finish: August 2, 2022 Target: See what the product reviews are about Penalty: “Insights,” not penalties original research that promotes or rewards analysis that is full of Not a core update: Many people say this is a core update, but it’s not. English but expanding: This is currently only being considered for English content, but may expand to other languages. This is a global launch. I’m surprised this is still in English only as documented below. Impact: Google couldn’t tell us what percentage of queries or searches were impacted by this update. Discover: Google previously stated that this update could impact performance on Google Discover. Recovery: If you are hit by this, you should examine your content and see if Google’s advice below can help. This may be the first update made by Google and the first update notified by Google.

This was a weird weird update….

I said this wasn’t right…but it is. His PRU deployment in July is complete. Again, this update has some major issues. I shared some of them yesterday. So, like May’s core update, will we see a shake-up after the update is officially rolled out? Maybe…

Glenn Gabe (@glenngabe) Aug 4, 2022 Google Tracker

The update took only 6 days, and the aggregate form of the tracking tool shows that there wasn’t much variation over those 6 days.

Things get a little heated when you switch Semrush to just shopping.

Rank Ranger:

Acura Car:

Cognitive SEO:

SERP metrics:


Advanced web ranking:



SERP stats:

Google Product Reviews Update Advice

This is the original advice, but Google has posted it in a new help document with the new advice in December. This does not include the specific new points above.

Do you want to express your expertise about your product? Show what your product is physically like or how it is used with your own content beyond what the manufacturer provides Do you provide quantitative measurements of how your product measures in different categories of performance? Describe how your product differs from the competition. Do you highlight similar products to consider or describe the best product for a particular application or situation? Discuss the advantages and disadvantages of a particular product based on research? Describe how you have evolved since your release to provide improvements, address issues, or help users make purchasing decisions. Do you identify the key decision drivers for your product’s categories and how the product performs in those areas? , may decide to evaluate performance in these areas. Describe key choices about how the product was designed and how it impacts users beyond what the manufacturer says? , audio, or other links of your own experience with the product. Include links to multiple merchants to give readers the option to purchase from a merchant of their choice.

Here’s our updated advice from the March update: (1) Are product review updates related to ranked lists and comparative reviews? Yes. Product review updates apply to all forms of review content. Best practices shared by Google also apply. However, the ranked list is short, so you may want to demonstrate your expertise in a more concise way and strengthen your credibility. Cite the appropriate results and include original images of the tests you run on the product is a good way to do this.

(2) Do you have a review recommendation that recommends a “best” product? Please share with. What makes your product different from other products on the market? Why is your product particularly suitable for the purpose for which it is recommended?

(3) If I write reviews for multiple products, do I have to write a separate review for each product? A high quality ranked list of related products combined with detailed single product reviews for each recommended product. It is effective to create If you do both, make sure the ranked list has enough useful content for it to stand on its own.

Google also posted the following diagram showing how product review lists may be affected by this.

Google also lists four points about the criteria Google uses for product reviews:

Include helpful, in-depth details such as the benefits or drawbacks of a particular item, product performance details, and how the product differs from previous versions.How it is used Include proprietary information beyond what the manufacturer provides, such as visuals, audio, or links to other content detailing the reviewer’s experience

I am writing all the details of these product review updates. Search this site for more information.

Were you surprised by this rollout and the volatility or lack thereof?

Forum discussion on Twitter & WebmasterWorld & Black Hat World forum discussion.




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