Instagram may have scrapped its controversial redesign, but that doesn’t mean the company will stop focusing on full-screen content. In today’s weekly Ask Me Anything, CEO Adam Mosseri confirmed that Instagram will start testing 9:16 super-tall photos in a week or two.
You can post tall videos, but you can’t post tall photos on Instagram, Mosseri said. So I thought it might be necessary to try to treat both equally. Currently, Instagram reaches about 4:5 when displaying a vertically cropped image accordingly. But with the introduction of support for slimmer, taller 9:16 photos, you’ll be able to view photos across the screen as you scroll through your app feed.
Instagram’s TikTok-like redesign was criticized by some photographers for how it awkwardly displayed all photos in 9:16 frames. The new feed also added an overlay gradient to the bottom of posts to make text easier to read. However, it collided with the nature of the photographer’s work. The first experiment looks great, courtesy of Thomas Fitzgerald.
Over the course of Instagram’s precarious redesign testing by users, Mosseri acknowledged many times that the full-screen experience wasn’t ideal for photography. Instagram still tries to showcase the super-tall photo experience, but it doesn’t mandate it outright.
According to the company’s own data, some people disliked Instagram’s overhauled design, causing them to use the app less frequently. Instagram also said it would reduce the amount of recommendations it shows users until it can better select content they actually enjoy, he said in an interview last week. I’m here.
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