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Google launches ‘India Ki Udaan’ to mark 75th anniversary of independence

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Capturing the country’s milestone in its 75-year history of independence, software giant Google has unveiled an online project featuring artistic illustrations drawn from its extensive archives to tell the story of India. Did.

India ki Udaan, a project conducted by Google Arts and Culture, celebrates the nation’s achievements and is “themed around India’s enduring and enduring spirit over the past 75 years.”

It was officially unveiled at a spectacular event here on Friday at the Sundar Nursery, in the presence of Union Culture and Tourism Minister G Kishan Reddy and senior officials from the Ministry of Culture and Google.

As part of national celebrations to mark the 75th anniversary of independence, Google has also announced cooperation with the Ministry of Culture for its ‘Azadi Ka Amrit Mahotsav’ program,” the software giant said in a statement.

We also announced that the popular Doodle4Google competition for 2022, themed “In the next 25 years, my India will be…” is now open for students in classes 1-10 to enter.

“Winners of this year’s Doodle4Google will be awarded a Rs 5 lakh college scholarship, Rs 2 lakh technology package to a school or non-profit organization with their work featured on the Google homepage in India on November 14th. Recognized, Google hardware and fun Google collections, with 4 group winners and 15 finalists also winning exciting prizes.

Reddy inspired the Google team to create a special doodle about “Har Ghar Tiranga”. This encourages employees and others to actively participate in the campaign.

In his speech, the minister also said that the Ministry of Culture’s digital mapping of the boundaries of more than 3,000 centrally protected monuments could help Google better monitor sites and check for intrusions.

It also helps digitize valuable archival material, he added.

“Therefore, we urge the Google team to not only promote India’s tourist destinations, but to partner with the government on its transformational journey,” said Reddy.

“To mark the 75th anniversary of India’s independence, Google has announced the launch of a series of special initiatives across its products and services. We will provide content and experiences created specifically for you,” the statement said. .

The centerpiece of the celebration is a new online collection titled “India Ki Udaan” available on the Google Arts and Culture website. It pays homage to India’s rich cultural history and includes iconic moments from the past 75 years.

More than 120 illustrations and 21 stories, published in English and Hindi and created by 10 talented artists, can be explored along with exhibits from various institutions such as the Ministry of Tourism, Art Photography Museum, Indian Railway Heritage Board. increase. , Indian Academy of Sciences, Dastkari Haat Samiti.

“This initiative offers a unique perspective of India’s amazing moments and allows people to explore some of the most memorable moments in India’s modern history, its iconic figures, its most proud scientific and sporting and how Indian women continue to inspire the world. be extended.

Combining technology with India’s rich cultural heritage, the new Google Arts and Culture collection, India Ki Udaan (literally ‘India flies’), “is inspired by the enduring and enduring spirit of India over the past 75 years. I’m here.” , added.

Simon Rein, senior program manager at Google Arts and Culture, told PTI that the project “combines the rich archive content with the artistic talent displayed by the illustrators.”

A physical representation of the new digital collection was also set up at the venue, featuring kite-shaped digital screens, photography with augmented reality experiences, and other technology-driven experiences.

Kites have been used as an “optimistic metaphor” to describe India’s journeys over the past 75 years, Rein said, appealing to audiences at home and those not from India but wanting to learn about the story. Said it has also been used to attract and educate.

In its 10th year in India, Google Arts and Culture has showcased India’s rich culture in many ways. Working with more than 100 of his partners in India, he has brought the cultural heritage of this country to people around the world.

Sources

1/ https://Google.com/

2/ https://indianexpress.com/article/india/delhi/google-launches-india-ki-udaan-to-mark-75-years-of-countrys-independence-azadi-ka-amrit-mahotsav-8074062/

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