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Nissan Maxima is dead after nearly 40 years in production




After more than 40 years of near-continuous production, the Nissan Maxima full-size sedan will end next year. In a statement to Drive, a company spokesperson confirmed Wednesday’s announcement to employees, suppliers and dealers that Maxima production will cease in mid-2023.

Interestingly, the statement spoke out about its electrification plans, ending with the message that Nissan “powers journeys through exciting vehicles and technological innovations, so stay tuned for upcoming Nissan Maxima news.” . This suggests that the Maxima name will eventually return to some form of electric vehicle. The automaker aims to make 40% of its sales EVs by 2030.

However, whether or not the revived e-Maxima actually happens, it sounds like the end of nameplates as we know them now. The so-called four-door sports car was born as the renamed and rebadged second-generation Datsun 810. He is a popular product with annual sales in the United States often exceeding 100,000 units. Maxima’s best year ever was his 1994 when Nissan debuted this guy.

Like an old t-shirt long thrown away and forgotten, the Gen 4 Maxima is one of those ’90s icons that no one really talks about anymore, but it takes you back 25 years in an instant. has strange abilities. I had a friend whose mother used to drive a dark blue car and seeing it stop at soccer practice is one of my first automotive memories of him.

In later years, the popularity of the Maxima, and that of such sedans in general, waned. But with such a long and uninterrupted history, it’s a little sad to see it go away. According to Nissan, the Maxima has only had a year off since entering the market, with 2015 being the year between the now penultimate 7th generation and what Nissan still sells today. The car is powered by a 3.5-liter VQ V6 and is manufactured in Smyrna, Tennessee.

Rest in peace Maxima. Hopefully the auto afterlife treats you well. Your roommate Toyota Avalon is waiting for you.

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