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Google Fiber broadband service is expanding again, announcing plans to serve five states (Arizona, Colorado, Nebraska, Nevada and Idaho) over the next few years.
This is Google Fiber’s first major expansion since it halted network rollouts in nine cities in October 2016.
Expansion to five new cities over the next few years is pending city approval.
Google Fiber CEO Dinni Jain said in a blog post:
Google Fiber recently announced plans to expand its gigabit fiber service to Mesa, Arizona and Colorado Springs, Colorado. Mesa approved his Google Fiber application in July, becoming the first city in Arizona to receive service.
Jain, the former COO of Time Warner Cable and appointed CEO of Google Fiber in 2018, says Google Fiber has been busy “behind the scenes” with service offerings and product improvements in recent years.
Jain told Reuters that Google Fiber is poised to “get a little more build speed” with an expansion set that currently serves 22 metropolitan areas from 17.
Google launched Google Fiber in 2012 with plans to disrupt the US broadband market and challenge incumbents such as Comcast and AT&T. Google Fiber has forced incumbents to match prices in some regions.
But when news of Google Fiber’s layoffs spread in August 2016, AT&T mocked Google Fiber for underestimating the complexity and cost of building a fiber network. At that stage, Google is looking to expand its coverage, acquiring wireless broadband his provider Webpass earlier that year to provide internet for multi-family homes.
Jain told Reuters that Google Fiber today indicated there were no plans to cover the entire United States.
“Ten years ago, there was the impression that Google Fiber was trying to build an entire country. I mean,” he said.
Google Fiber became part of Alphabet’s Other Bets group in 2015, providing transparency to investors about the costs of loss-making projects like Project Loon and X, which oversaw Google’s self-driving car (now Waymo) doing.
Jain said the group needs to move “from a spirit and culture of tremendous innovation to a spirit and culture of operational excellence” and cannot rely on “wealthy parents’ purses.”
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