Apple may eventually show ads in more pre-installed apps on iPhones and other Apple devices, such as Maps, Books, and Podcasts. According to Bloombergs Mark Gurman’s report, Apple is internally testing search ads in his Maps, and you may get recommendations when you search for restaurants, stores, or other businesses nearby.
Apple has already implemented a similar advertising model for the App Store. Developers can pay to advertise their apps on search pages for specific queries, such as puzzle games or photo editors. As Gurman pointed out, ads on maps could work in the same way, with companies paying to appear at the top of search results when users enter specific search terms. .
Gurman believes Apple could bring ads to the native Podcasts and Books apps as well. This could allow publishers to place ads in areas within each app or pay to have their content appear higher in search results. Like Maps, Podcasts and Books are currently ad-free.
Also, on the App Store[検索]The tab already has ads, but Gurman said Apple[今日]We expect to spread ads on tabs and app download pages. According to 9to5Google,[Today]Ads in tabs are under the app name[Ad]appears as a large card with the word placed on it, and ads on individual app pages are[おすすめ]The section will be highlighted in blue.
Apple may be looking to further expand its advertising business
Gurman also mentioned the potential for advertising on the Apple TV Plus, saying both Netflix and Disney Plus could choose to create lower-priced, ad-supported tiers that they plan to do by the end of the year. Currently, Apple TV Plus only offers an ad-free subscription plan for $4.99 per month (although it does come with ads during the Friday Night Baseball live stream).
Apple first introduced ads in the App Store in 2016, and also shows apps in stocks and news apps. Last September, the company asked users whether or not to enable personalized ads that appear in these apps under its own App Tracking Transparency (ATT) policy, which costs social platforms billions of dollars. I started asking.
ATT provides users with the option to disable tracking tools that advertisers use to display targeted ads. It may have contributed to the overall growth of Apple’s advertising division as companies are forced to rethink their advertising strategies. According to data obtained by Insider from research firm Omdia, Apple’s advertising business will grow by 238% to $3.7 billion in 2021.
Apple is moving to open more ad slots in the App Store and possibly Maps, Podcasts and Books, which could indicate that Apple is looking to further expand its advertising business. In May, Insider reported that Eddy Cue, Apple’s senior vice president of services, plans to restructure Apple’s services business to focus more attention on streaming and advertising. It is said that there is. His Apple services division, which includes advertising and its various subscriptions, saw his revenue increase 12% last quarter.
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