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Google executives against paying for ISP upgrades

Google executives against paying for ISP upgrades

 


According to a report by Ars Technica, Google executives say big tech companies should have to pay for network upgrades of internet service providers (ISPs) in the EU.

This is because there is currently a movement in Europe where tech companies are paying for better broadband.

Introducing the sender-pays principle is not a new idea, and it undermines many of the principles of the open Internet. These arguments are similar to what he heard more than a decade ago, and he hasn’t seen new data that changes the situation, said Matt Brittin, his president of Google’s EMEA business and operations. He said: Financial Times and telecom lobby group ETNO.

He added that Google has already invested in network infrastructure, either singly or jointly, which has eased the burden on broadband network operators.

Last November, the CEOs of 13 major European telecom companies called on tech giants to start paying for ISP upgrades. They said too much network traffic was being monetized and generated from large technology platforms, requiring continuous and focused network investment and planning.

EU regulators are reportedly taking this seriously and said they would start talks to investigate the idea.

Attempts to hold Big Tech accountable, including the UK’s recent announcement to probe the cloud market to see if some big companies such as Google, Amazon and Microsoft are stifling innovation and competition. There have been multiple global attempts to

Read more: UK scrutinizes Amazon, Google and Microsoft over competition in cloud market

These companies are called hyperscalers because of the size of the data centers they use to store and process the data that accounts for about 81% of UK cloud market revenue.

Telecommunications regulator Ofcom said the cloud sector is still developing, looking at how the market works today, how it is expected to develop in the future, and weighing potential competitive concerns. He said it aims to identify them early and prevent them from being incorporated as the market matures. .

New PYMNTS Survey: How Consumers Use Digital Banks According to a PYMNTS survey of 2,124 US consumers, two-thirds of consumers use FinTechs as part of their banking services. while only 9.3% called it their main bank.

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1/ https://Google.com/

2/ https://www.pymnts.com/google/2022/google-exec-comes-out-against-paying-for-isp-upgrades/

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