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How Social Media Can Assist In A Better Onboarding Experience

 

Social media impacts the way we learn, deals with internal communication, builds our employer brand, and even handles recruitment. 

Technology has not only propounded our social lives but also had an impact on and is transforming the workplace and human resources. 

While some organizations might be apprehensive about social media usage, some companies have opted to harness it and utilize it to their advantage. After all, given that employees have already made such a significant investment in it, beginning to integrate social media into HR strategy seems to be a valid and sensible move.

How social media positively impacts onboarding: 

  1. Social media platforms like Pinterest, Facebook, WhatsApp, etc. can assist in recruitment, forming durable bonds within the company, and making it easier for employees to integrate successfully into the organizational structure.
  2. The organization can create a unique onboarding plan for the new hire by accessing information from social media channels while remaining compliant with local and organizational rules and keeping in mind the recruit’s preferences, values, mentality, and background.
  3. Using blog posts and other social media platforms to showcase the recruit’s work may aid in the education and development of all the employees and employers throughout. The new hire can better grasp the business culture and become familiar with the organization’s mission, vision, and goals by reading blog posts on the company website.
  4. For the recruit to access professional guidance and receive the necessary job-related training, a skill-based forum is ideal.
  5. By inviting your recruit to join a social network for new hires online, you can help that newbie understand what to expect at work and how to handle any unexpected situations that might occur. 

Tips for using social media for a successful onboarding: 

Several businesses have not even begun the most basic social media onboarding strategies to maintain the onboarding workflow. A few fundamental actions involving the usage of social media for a seamless onboarding experience can assist in ensuring that recruitment does not end up just with an accepted offer and setting employees up for success right away. 

When the newbies transform into highly functioning, productive employees, the job must ensure that the thrill they felt when formally signing the offer letter does not fade away. As a recruiter, you should include this feature in the mindset of your HR team. 

Here are a few suggested options for using social media so that you receive assistance in onboarding: 

  1. Ensure the career site of your company is well established. Your career website needs to engage not only candidates who are presently applying but also recent hires who have successfully navigated through the recruiting process. As they consider what comes next, what to expect, and confirm that joining your team was the right decision, they are likely to check that career site frequently. Depending on the market, some countries have made it mandatory that you give your current employer at least a year to find your replacement. 
  2. Consider establishing a portal specifically for employees joining the organization, whether it’s before orientation or in the weeks or months after they are officially onboard. You will presumably provide candidates with an information packet and possibly some literature.
  3. Instead of relying on Company’s attachments, include things like a new hire manual, a checklist of what to bring on their first day, or even your employees’ stories about how they transitioned into their roles and any tips and tricks they would prefer sharing with other new employees. 
  4. Employees discussing their jobs in their voices on relevant blogs that are categorized by industry are a great way to give value to both prospective employees and current prospects. Knowing a little bit more about a coworker or gaining an understanding of how a particular department runs a business is just as helpful to new hires as it was while they were still in the hiring process. 

The good news is that most blog content can speak to both audiences at once with ease. So, including additional people in your target audience would not require a lot more effort to produce good results. 

Conclusion

Though most companies are still learning how to deal with the myriad challenges that have arisen as a result of social media’s exponential growth and change over the past few years, this media has proven that it is not just a hopeless young star toy by actively involving itself in office works as well. 

Social media has changed not only how we interact with one another but has also evolved into a repository for personal data.

 

ExBUlletin

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