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Twitter rolls out Instagram Reels-style vertical video experience to iOS users

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Twitter joins a long list of social media platforms focused on vertical video content. The microblogging company announced that it is rolling out immersive full-screen videos to Twitter iOS app users.

Twitter’s updated immersive media viewer expands videos to full screen with a single click, giving you easy access to a fully immersive viewing experience. Simply tap or click the video in the Twitter app to enable it.

According to a blog post and screenshots shared by Twitter, the experience will continue to work as well as other platforms such as Instagram reels. When you launch a video in fullscreen mode, you can scroll up and down the feed for more videos. Once you decide you’ve finished watching the video, you can press the back arrow in the top corner to return to the original tweet.

However, these videos are still part of the Tweet, and users can click the screen to view the Tweet associated with the video, like, reply to, or Retweet. A new video experience will also be introduced in the Explore section of the app. The Explore section now includes videos along with Tweets and Trends.

Aside from the Twitter-announced feature, the platform appears to be experimenting with a video view count feature, similar to what is available on Instagram Reels.

Social media platforms aren’t the only ones jumping on the vertical video trend. Last week, the National Basketball Association (NBA) announced a new NBA app focused on vertical content.

Sources

1/ https://Google.com/

2/ https://indianexpress.com/article/technology/social/twitter-rolling-out-instagram-reels-style-vertical-video-experience-to-ios-users-8185648/

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