BISMARCK North Dakota will receive $4.1 million from Google as part of a larger settlement with the tech giant over improper tracking of customers, Attorney General Drew Wrigley said Tuesday, Nov. 29. rice field.
Under the deal, Google would have to pay $391.5 million to 40 states, which Wrigley called “the largest multistate attorney general privacy settlement in US history.”
Investigators have found that Google records customer movements even when users explicitly request not to be tracked. Wrigley said “deceptive” behavior raises consumer protection issues.
The settlement requires Google to be more transparent with its users about its location tracking practices.
The historic settlement not only limits Google’s retention and use of North Dakota user data, it also allows consumers to make informed decisions about their data. Wrigley said in a news release.
Google is by far the most popular search engine on the web and one of the largest companies in the world. Its parent company, Alphabet, is worth well over $1 trillion.
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