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Google is updating account-level suspension policies for Display and Video 360

Google is updating account-level suspension policies for Display and Video 360

 


This month, we’re updating our account-level Display and Video 360 Suspension Policy.

The following updates were provided by Google and are available on our Advertising Policies help page.

In December 2022, Google will update our disapprovals and suspensions page and create a policy article specifically for Display & Video 360. A dedicated policy page clarifies that an advertiser’s account will be terminated if the following policies are violated:

Systematic deception Counterfeiting Unlicensed pharmacy promotion Unacceptable business practices Trade sanctions violations Sexually explicit content

The new policy page also details that partner accounts will be suspended if advertisers within the partner repeatedly or predominantly commit severe policy violations.

Both partners and advertisers have the right to appeal account suspensions, and a link to an appeal form is included in the new article.

why you care. Display and Video 360 partners must ensure their ads comply with the new policies to avoid account suspension or violations.

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About the author

Nicole Farley is the editor of Search Engine Land, covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA, and a penchant for true crime, podcasts, travel, and snacking.

Sources

1/ https://Google.com/

2/ https://searchengineland.com/google-is-updating-its-display-and-video-360-account-level-suspensions-policy-389875

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