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Opinion | Google’s problem is privacy, not advertising

Opinion | Google’s problem is privacy, not advertising

 


A January 25 front-page article, Justice Department filed lawsuit to curb Google’s ad network, claimed that Google’s monopoly practices over its ad platform earned $7.9 billion in the third quarter of last year. explained how Google is being sued by the Department of Justice for Justice said that Google used its dominance in the advertising business to eliminate rivals or let rivals use its own advertising services, resulting in advertisers paying more to display ads and publishers They claim that they are getting less income from advertising revenue. They argue that it harms the advertising market, including consumers, when publishers seek more profitable forms of revenue, such as subscriptions, for access to their content.

But in this case, the DOJ seems to have overlooked a fundamental problem. Google’s disregard for privacy regulations is what enables its monopoly on advertising in the first place. If Google were made to follow the spirit of federal and state privacy laws more closely, it would not only better protect user privacy, it would also weaken the capabilities of Google’s advertising platform and allow smaller ad networks to thrive. You will be able to The DOJ should focus on privacy, not advertising.

Sri Godgaonkar, Fairfax

Sources

1/ https://Google.com/

2/ https://www.washingtonpost.com/opinions/2023/01/29/google-privacy-issue-not-ads/

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