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Gmail Search Changes To Compete With ChatGPT

Gmail Search Changes To Compete With ChatGPT


Bob O’Donnell | USA TODAY Special

What if I told you that writing emails might actually be fun? do you

Thanks to the new features Google announced at the annual Google I/O conference this week, these and many other smart new features will soon become part of your everyday computing experience. Leveraging a truly revolutionary technology known as Generative AI (Artificial Intelligence), Google has launched a series of new features for both PCs and smartphones. These features make the old ways of doing these tasks feel utterly outdated.

For example, when writing an email, instead of getting the occasional word picker or word suggestion that Gmail started offering, the new Help Me Write feature generates an entire message based on a simple request for what you want. To do.

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For example, do you need to send a note to the company asking for a refund or follow up with a colleague on a project? Not only can you use the information to create a fully formed message, but you can also adjust the length and tone of the message (conversational, formal, etc.). message it produces. It’s like a magical digital assistant. You can edit and tweak what has been created before you hit the submit button, saving you a lot of time and frustration.

How Google Will Use Generative AI

Beyond practical uses, these generated AI text features can also be used for all sorts of cool and creative applications. Want to create lyrics about a specific topic or create a bedtime story based on a theme, character or animal that your kids are currently interested in? No problem. Plus, as you can see, the results can be surprisingly good.

If you’re also using Google Docs, Google plans to bring similar functionality there with something called Duet AI for Workspace. Similar to Microsoft’s recently announced Copilot feature for the upcoming version of its M365 (formerly Office) productivity application, Duet AI will bring spreadsheets for spreadsheets, slides for presentations, Google Chat, video conferencing and collaboration. Google Meet.

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Whether for personal or professional use, features like automatic slide design with built-in image creation tools and instant formatting of data based on intelligent analysis of content in spreadsheets dramatically change the way people get to work. will change.

Google: How Search Will Change

When it comes to search, the process of searching for anything on Google is about to undergo a dramatic change that we’ve never seen before. One of the best features of the technology underlying generative AI is the ability to summarize large amounts of information in a very concise way. In practical terms, this means that you can take data from multiple sources, stitch it all together, and give you exactly what you need in a single response. Plus, it opens up the possibility of creating very detailed requests and getting amazingly complete responses.

For example, let’s say you want to plan a vacation trip. Traditionally, you’d probably start by looking for things to do and then find a place to stay at that location. Then maybe look for good restaurants in the area. Then I peruse dozens or hundreds of links and slowly try to put together some kind of itinerary.

With AI-powered generative search, Google gives you a 5-day itinerary for a family of 4 that includes all activities and all restaurants, while still accommodating, for example, a child who just likes pasta or a parent who wants a delicious cocktail. can ask. at dinner. Amazingly, you can do all this in one response.

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For shopping-focused searches, the updated Google will not only suggest the best options for your request, but also provide supplementary information on how to best use or perform what is relevant to your request. Offers. to buy.

What’s interesting about these new search features is that they whet your appetite for further research on a topic. It’s much easier (and more fun) to dig a little deeper into a particular subject, and the vast resources of the Internet are more useful than ever.

How ChatGPT affects Google

As mentioned earlier, all these features and many of the other Google applications such as Maps, Photos and Universal Translator are powered by a technology called generative AI. It is a relatively new type of artificial intelligence that can not only analyze and respond to data, but also generate new information based on input requests using sophisticated data models.

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Most of the excitement in this space started with the debut of a chatbot called ChatGPT late last year by a small company called OpenAI. ChatGPT quickly became the fastest growing technology-centric service in history, shocking the entire tech industry by surpassing Netflix in the time it took to reach 1 million subscribers. Since then, every company in the tech industry has been scrambling to come up with either a competitive response to ChatGPT, or a product that can take advantage of the huge growing interest in generative AI in both the consumer and business worlds. has become

Amazingly, Google, long known as a leader in AI technology, initially seemed caught off guard by these developments. This was especially true when Microsoft announced a major partnership with OpenAI to enable a new AI-powered generated version of the Bing search engine (for more information, see New Bing using ChatGPT See Bringing the Power of AI to Microsoft’s Signature Search Engine). What’s particularly ironic is that many of the core developments that led to generative AI, especially the concept known as the Transformer model, were first created by researchers at Google.

However, the recent Google I/O event made it very clear that Google plans to respond very quickly and release a huge range of generative AI-based products. From a new Large Language Model (LLM) called PaLM 2 that underlies much of this new work, to a full release of our own chatbot called Bard, developer and business focused tools, and all generated text. , images, and extensions, Google has finally shown the world that it can become an AI powerhouse with the search features described above (and more).

Generative AI is still in its infancy, and there are still some challenges around accuracy and potential bias issues that Google and all the other companies in the field are working to solve. But I can’t help but get excited about the wide range of features that will soon be accessible to everyone. The future seems much closer than we expected.

USA TODAY columnist Bob O’Donnell is president and principal analyst at TECHnaracy Research, a market research and consulting firm. You can follow him on Twitter @bobodtech.




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