Houston Sports Tech Firm Plans ‘Pokatoku’ Downtown Festival and Expo in April 2024 – Houston Public Media

Aerial view of Discovery Green in downtown Houston.

The Houston-based sports technology company is planning a downtown festival and expo next spring with the aim of showcasing a treasure trove of games and athletic activities, along with the products and innovations that shape the world of sports, while also encouraging participation. To provide a fun and interactive experience for users.

The Gow Companies announced this week that Pocatok will take place April 4-7 next year at locations including the George R. Brown Convention Center and nearby Discovery Green. According to the company’s co-founder and CEO, the company’s vision is to have activities such as live sports and electronic sports competitions, spectator parties, athlete meet-and-greets, panel discussions and vendor exhibitions. , Lawson Gow said that it is to create a world exposition centered on sports in Houston.

“We aim to be the largest global gathering of all sports, a true global sporting fair,” he said. “This is a showcase of sports from around the world, from the wild and quirky to the industry-changing, innovative.”

Gau said his firm is coordinating with the Greater Houston Partnership, the Houston Sports Authority of Harris County and the Houston First Corporation. Houston First Corporation oversees the convention center on behalf of the city government that hosts Pokatok. The name of the festival is a tribute to an ancient team ball game played in Mesoamerica thousands of years ago.

More details, including who exactly will be in attendance and what sports, games and technologies will be showcased, will be announced in the coming weeks and months, Gau said. In addition to vendor showcases for investors, sports associations and businesses, he said there will be live displays of extreme sports such as skateboarding and stunt biking, and games for attendees to play such as beanbag toss and pickleball. He said he plans to do so. within the sports industry.

Chris Massey, deputy director of the Harris County Houston Department of Sports, said, “There’s definitely still a lot more to fleshing out with the concept,” and the agency is consulting with event organizers to discuss potential sports. Helps connect with participants. “I think they have a great idea for a type of festival that revolves around sports and technology. I don’t think it’s been decided yet who,” and fleshed out. “

An artist rendering of Pokatoku, the sports and sports technology festival and expo scheduled to take place April 4-7, 2024 at Discovery Green and the George R. Brown Convention Center.

Gau said the Pokatoku Festival has been in the works for more than a year, adding that his company has been raising funds, recruiting staff and working to bring the event to life. It’s a multi-million dollar thing that we’re building from scratch.” together. He declined to say how much it would cost to attend the event or to attend as an exhibitor or seller, adding that tickets are expected to go on sale within the next two months. Interested parties can apply through the festival’s website pokatok.com.

The event will include interactive games and exhibits, spectator parties, live music, food stalls, beer gardens and two different experiences for a family-friendly festival. “Pokatoku X” targets the sports industry and technology businesses and includes demonstrations and networking opportunities. According to Gau, the overriding themes are how athletes train, how fans engage with the sport, and how venues play in an era where betting and fantasy sports are an important part of the fan experience. is how the event will be held.

Gau said the Pokatoku festival track costs less than the expo experience for visitors.

“In terms of ticket pricing, we’re trying to make as much money as possible in the first year, but we’re not looking to make as much money as possible,” he said. “We have prepared a shot that will make a great impression not only on the people attending, but on the world, that this is a true sports world expo.”

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