Commenting on Apple’s newly released Vision pro VR headset, Meta CEO Mark Zuckerberg said the gadget doesn’t have any major innovations.
Zuckerberg said there’s a fundamental difference in approach, noting that Apple’s announcement shows the difference in values and vision the two companies bring, and that’s important.
Mr Zuckerberg said:
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Apple finally announced a headset and I want to talk a little bit about it. I was really curious what they would ship. And obviously, I haven’t seen it yet, so I’ll just play around with it and see what happens, how people use it, and learn more. The good news, from what I’ve seen first, is that there are no magical solutions to laws or physics constraints that our team has yet to investigate and consider.
They’ve adopted a higher resolution display, but with all the technology that’s been put into it to power it, the cost has increased by a factor of seven, and the battery to use and the It took so much energy that it needed wires. . They’ve made trade-offs in that design, and it might make sense for the case they’re intended for. But look, I think their announcement really shows the difference in values and vision that our company brings to this in a way that I think is really important.
We innovate to ensure that our products are as accessible and affordable to everyone as possible, and that is a core part of what we do. And we’ve sold tens of millions of Quests. More importantly, our vision for the metaverse and presence is fundamentally social. It’s about people interacting in new ways and feeling close in new ways. Our devices are also meant to be actively doing something. In contrast, all the demos they showed were of a person sitting alone on a couch.
I mean, it might be a vision of the future of computing, but it’s not what I want. There are really philosophical differences in how we approach this. And seeing what they’re putting out there and how they’re going to compete makes me even more excited and in many ways more optimistic that what we’re doing is important and will be successful. I was. But I’m sure it will be a fun trip.
According to Zuckerberg, Apple’s announcement of the Vision Pro headset didn’t really threaten Zuckerberg. He said the newly released gadget didn’t offer features that the meta team didn’t consider for the Quest 3 headset.
Zuckerberg’s remarks are the latest sign of tension between the two tech giants investing heavily in developing virtual reality.
Apple’s new product, due out early next year, will undoubtedly put it in direct competition with the Meta, which Apple has been making headsets for years. The two companies are known to have had a bitter rivalry in the past, with both CEOs having spoken to each other over data privacy and app store policies.
Meta has historically been a dominant player in the headset market. But that virtual and augmented reality is still an early market and has seen little adoption by mainstream consumers. The Wall Street Journal reported last year that Meta’s VR social app Horizon Worlds had just 200,000 active users.
Analysts at investment bank Morgan Stanley have described Apple’s Vision Pro headset as a moonshot effort, saying the product could be Apple’s next computing platform, but a 2024 headset launch. He said he had a lot to prove.
Apple and Meta are ultimately at stake not only over which one can get consumers to choose their products, but which one can get millions of customers to embrace this new wave of technology. are likely to compete against
Multiple analysts say the biggest hurdle to consumer adoption of mixed reality headsets is ensuring a wide range of potential use cases and experiences on the device.
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