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Google Search makes it easy to find relevant information about women’s sports

Google Search makes it easy to find relevant information about women’s sports


Google is introducing some new ways to make it easier for users to find relevant information when searching for women’s sports, the company announced Tuesday. The new update will be delivered in time for the 2023 FIFA Women’s World Cup.

The search giant announced that it has expanded the coverage of women’s competitions displayed in the information box at the top of the results page to include more than 380 leagues. Additionally, Google has added over 110 women’s soccer, cricket and rugby leagues in the past year. We also partner with broadcasters and rights owners to make it easy to access live streams and highlights directly from the search results page.

In a blog post, Google writes:

In most cases, our automated system can tell what you’re looking for based on the terms and context of your query. However, vague queries like this can sometimes prevent the system from determining which team is male or female, or which specific person you are looking for. We are rolling out, and will continue to roll out, updates to make the functionality displayed for gender-ambiguous queries more comprehensive. For example, you can easily switch between male and female results for a sports tournament.

Google says its system takes into account increased searches for tournaments and other factors to better understand what users are actually looking for. Doing so allows Google to show features related to women’s leagues and high-profile events.

Image credit: Google

Additionally, Google has improved search in gendered languages ​​such as Spanish, German, and Hindi. For example, queries like jugadoras de bisbol (the feminine form of “baseball player” in Spanish) now return more accurate responses based on gender.

Google notes that while its system is improving at showing women’s sports coverage, it recognizes an imbalance across the web in how men and women’s sports are covered. For example, if content about men’s sports is prevalent, searches may be more likely to show such information. To address this, we’re working with content creators and news publishers to increase the amount of relevant, high-quality media coverage about women’s sports.

This year’s FIFA Women’s World Cup will allow users to watch official highlights, follow their favorite teams, receive in-game notifications and view stats such as head-to-head stats, recent form and winning percentage.




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