Faced with the challenges of global macroeconomic conditions, a rapidly evolving business environment, and their stakeholders, public companies tend to innovate more quickly than private companies. This requires coordinating IR programs in an integrated, dynamic and intelligent manner through evolving technology.
To address these challenges, IR teams are introducing a variety of technological innovations to increase the effectiveness and transparency of communications with shareholders, potential investors, and the market at large. This ecosystem must focus not only on regulatory compliance, but also on digital transformation, a process that is already underway here in Brazil.
One of the innovations I have witnessed is the increasing sophistication of analytics, often through big data. This enables teams to process large amounts of operational, financial, and market information to identify valuable insights and market trends.
This extends to data captured from social media to help monitor stakeholder sensitivities, manage risk factors, and even manage potential corporate crises. Social networks and customized mobile apps are increasingly being used by IR teams as a means of disclosure, from quick market announcements to full earnings reports. Chatbots and virtual assistants are also becoming part of the toolkit for interacting with stakeholders.
Additionally, market reporting is becoming increasingly automated as the software enables timely generation and delivery of market reports to the market, saving time while ensuring accuracy.
To reduce information asymmetry and combat insider trading, listed companies strive to enhance the transparency and timeliness of information disclosure to the market, as well as continually mature their corporate governance standards. In this context, blockchain technology can be a crucial ally, whether in the rapid implementation of regulatory and corporate advancements or in the evolution of compliance in corporate processes such as biometric authentication with fingerprints or facial recognition. This is an important new trend. .
Some public companies are using machine learning to optimize operational and financial performance predictions and analyze unstructured data such as meeting and investor minutes. Linking this intelligence to crowdsourcing platforms can help gather information for potential investors and market analysis.
The application of AI, virtual reality (VR), or augmented reality (AR) in corporate environments cannot be overlooked. AI is increasingly being adopted by public companies for data analysis and process automation to help identify trends, while VR and AR can create immersive experiences to predict market dynamics and improve decision-making. I can. This includes virtual tours of offices and headquarters facilities, digital performance presentations, and hybrid shareholder meetings with simultaneous interpretation.
These innovations will vary depending on company size, economic sector, corporate governance maturity, listing segment, and specific stakeholder demands, but will undoubtedly influence how listed companies interact with investors and society at large. They interact and tend to shape how interactions and relationships become more efficient. It is rational, transparent, permanent and sustainable. The future is already here, and Brazilian capital markets are already driving a new era.
Andr Vasconcellos is Vice-President of the Board of Directors of the Brazilian Investor Relations Association and an expert in corporate law and capital markets.
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