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It's an honor to launch the first foldable foldable phone to compete with Samsung

It's an honor to launch the first foldable foldable phone to compete with Samsung


Chinese technology company Honor plans to launch a flip phone this year, CEO George Zhao told CNBC at Mobile World Congress 2024. This will be the company's first foray into vertical folding style smartphones, which have been popularized by brands like Samsung and Motorola.

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Barcelona, ​​Spain Honor told CNBC it will launch a flip phone this year. This will be the Chinese technology company's first foray into the vertical folding style of smartphones popularized by brands such as Samsung and Motorola.

“Foldable” refers to a smartphone with a foldable display. There are currently two styles of smartphones on the market: one that folds like a book, and one that folds vertically like an old-fashioned flip phone but has no visible hinge.

The move to launch flip-fold products is in line with Honor's foray into the luxury market, where it is looking to challenge companies like Samsung and Apple.

Honor's CEO George Zhao told CNBC in an exclusive interview at Mobile World Congress in Barcelona: “We are in the final stages internally this year, preparing to launch our foldable phone. “I'm doing it,” he said.

“We are very positive about future foldable products.”

Honor has already launched a number of foldable phones in the market. The latest one is the Honor Magic V2, which was launched last year. However, all of Honor's current folding devices are book-style folding devices.

Honor already has a number of smartphones on the market that can fold like a book, including the July 2023 Magic V2 shown here. The Chinese tech company is currently preparing to launch a vertical folding style smartphone, the company's CEO George Chao told CNBC at Mobile World Congress.


The entry into flip-folding products will expose Honor to a different price point. Flip-style phones, such as Samsung's Galaxy Z Flip 5, are often cheaper than horizontal-style folding devices.

Foldable devices are considered high-end devices in the smartphone world. Sales of luxury smartphones priced over $600 are likely to increase in 2023, while the overall market will decline, according to Counterpoint Research. This is one of the reasons why Honor targets the high-end market.

According to Counterpoint Research, sales of foldable phones are expected to increase by 40% year-on-year to 22 million units in 2024. However, Neil Shah, partner at Counterpoint Research, said demand for flip-folds may be slowing because “expecting aggressive pricing for flip form factors is difficult.” .

“I think this will create a market gap for new vendors to enter or expand into the flip segment and test the market.”

Honor, which was spun off from Huawei in 2020 following U.S. sanctions, has sought to thrive as an independent brand. Honor achieved early success in China and is now focused on growth in international markets where it is not yet among the world's top five companies.

Mr. Zhao said he hopes overseas sales will surpass China in the next three to five years.

Honor's AI push

Like most device manufacturers at MWC, Honor touted the potential of AI.

For Zhao, the technology's value comes when the device can predict what the user wants to do next.

For example, if you receive a message from a friend asking to meet for dinner, your device can predict whether you will open the restaurant's name in your map app or reply to the message.

“Honor's strategy in the future is for AI to reshape user interaction. It will become intent-based user interaction, so it may be able to understand the user's requirements when interacting with a mobile phone. “No,” Zhao said.

At MWC, Honor showed off an AI-powered feature on its Magic 6 Pro handset that can track your eyes.

The company also demonstrated a chatbot built on Meta's Llama 2 AI model.

Honor announced its intention to go public last year. Mr. Zhao said that preparations are underway for an initial public offering, but the final listing date and listing destination have not been decided.




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