What is Haiper, the text-to-video model created by TikTok alum Google DeepMind? | News Explained

The race to develop the best text-to-video AI models appears to be heating up. On Tuesday (March 5), Haiper, the company founded by Google DeepMind, TikTok, and former members of top research labs, introduced its eponymous new Text-to-Video model. This announcement comes just weeks after the announcement of OpenAIs AI model Sora, which can generate one minute of high-resolution video of him from months of text.

According to Haiper, the model is a powerful perceptual-based model-driven model designed for “a new path toward AGI (artificial general intelligence, AI software with human-like intelligence and self-learning capabilities).” It's AI.

What is Haiper and who is behind it?

Haiper is an all-in-one visual infrastructure model that allows anyone, with or without technical training, to easily generate high-quality video content. The founders claim that Hyper is driving cutting-edge machine learning with the belief that creativity should be “fun, surprising, and shareable.” The company built Haiper to be a powerful, industry-agnostic creativity tool.

The model, released by DeepMind alumni Yishu Miao and Ziyu Wang on Tuesday, has the company's own AI model embedded underneath. According to reports, Mr. Miao previously worked in the TikToks Global Trust & Safety team, and Mr. Wang worked as a researcher at Google and DeepMind. Both Miao and Wang have PhDs in machine learning from the University of Oxford. The pair reportedly began working on the venture in London during 2021, with it officially incorporated in 2022.

What is Hyper doing?

Haiper offers tools such as text-to-video conversion, animated still images, and video redraw tools. Users can start generating videos for free by visiting her website, logging in with her email address, and filling in the text prompts. At the moment, users can only generate HD videos of themselves that are 2 seconds long, with slightly lower quality videos that can be up to 4 seconds long.

To test this model, The Indian Express used the following prompt: A dog using an iPhone while surfing in the desert on HD settings. This tool created a fairly accurate 2 second video of the subject.

Credit: Hyper

At first glance, the output seemed perfect, with a bulldog sitting on a skateboard and an iPhone held vertically in front of it. Dogs also wear sunglasses. Overall, this image looks like a surreal version of the prompt. But a closer look reveals some less adorable details, like the dog's tail appearing to melt into the skateboard and the sand next to the subject looking like wrinkled fabric. became. The dog's paws and collar looked almost perfect.

strengths and limitations

Despite the short length limitations, the company said it is working on expanding its video output. Currently, the company is making its tools available for free for community building purposes. Miao reportedly said that it is premature for the startup to consider working on a subscription model for its products regarding video generation.

For now, Haiper is focused on building consumer-centric websites. Essentially, the founders want to build a core video generation model that can be offered to a variety of stakeholders. So far, the company has not revealed details about the model it is using. The company has reportedly reached out to a number of developers to try out Haiper's closed API (application programming interface) and is looking forward to their feedback. The founders plan to develop and release a set of large-scale trained models in the coming months.

OpenAIs Sora is not yet publicly available, but Haiper offers users to try the tool for free on its website. But the newly founded company has a long way to go when it comes to competition, especially considering the dominance of OpenAI and Google.

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