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Google executives say artificial intelligence will impact retail and society — Retail Technology Innovation Hub

Google executives say artificial intelligence will impact retail and society — Retail Technology Innovation Hub



The Q&A section of the opening conference session of RTS 2024 highlighted one example: whether machines should be taxed if employment declines and a universal basic income is needed to finance it.

That's a great question and those conversations are happening, Hunter Tricke said.

However, it is too linear to think that all jobs will disappear. It didn't happen with the internet, and it won't happen with AI. In fact, I once saw a study that showed that 65% of the jobs that elementary school students will have in the future have not yet been invented. The Industrial Revolution happened in the 19th century, but we survived.

Another audience member asked if he agreed with the speaker that AI should do boring things for creative people and not the other way around, and he wholeheartedly agreed with that sentiment. How you use AI matters.

Focus on what's important to you, advised Hunter Tricke. Don't throw everything away just because new technology has arrived. The principles of good retail still apply, so make them even better.

This makes sense given the use of AI to drive data-driven personalization. Focusing on the customer has always been a retail strength.

Hunter-Tricke refuted the idea of ​​a Terminator-like future in which Skynet takes over the world, but advised people to be attuned to new developments and follow their trajectory.

All great leaders are open and willing to learn over long periods of time, including Mr. Zuckerberg, Mr. Musk, and many of the other innovators he worked with prior to his current role at Google.

Leaders know what they want. But he also recognizes what we don't know, Hunter Tricke concluded, noting the need to always be open to new knowledge and to be humble enough to learn.

The retail industry, and indeed society as a whole, is just beginning to move forward with AI, but it's only the beginning.




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