Tech
Sundar Pichai admits generative AI boom surprised Google
Google CEO Sundar Pichai admitted that the generative AI boom took Google by surprise.
Although he said he recognized the importance of the technology years ago, he admitted that he “had a different direction in mind” when it came to introducing AI into society.
Google has been plagued by rumors of panic following the launch of OpenAI's ChatGPT.
Pichai reportedly issued a “code red” over chatbots' sudden popularity, then poured resources into Google's AI development and teamed up the company's co-founders to help develop the product. It is said that it was returned to .
Since the launch of ChatGPT, Google has pushed forward with its own AI, released rival products, and consolidated its AI teams. Last year, the company merged his two AI research groups, Google Brain and DeepMind, into his one new team, Google DeepMind.
But while old rival Microsoft benefited from early investments in OpenAI and fast-to-market products, Google has similarly struggled to control the narrative around AI.
The company also suffered two embarrassing setbacks on the AI front. First when the company's chatbot Bard made a mistake during a demo, and then when the company's Gemini model failed to produce historically accurate images, sparking intense backlash.
Pichai later said the company had “misunderstood” Gemini and admitted that some of the model's responses had offended users and “showed bias.”
But Pichai says AI is still in its infancy and Google is ready for the fight.
“We feel like we're in an incredibly good position for what's to come, but we're still in the early stages,” he said at the event.
A Google representative did not immediately respond to a request for comment outside of normal business hours.
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