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Why is real estate tech attracting attention?

Why is real estate tech attracting attention?


At The Gathering this year, every room seemed to share a certain topic. Conversations at panels, roundtables, presentations, and everywhere in between seemed to trend toward the same general topics.

How can you make the most of a market that continues to offer as many challenges as opportunities?

Expectations of real estate professionals have never been higher when it comes to mortgage rates, how long properties stay on the market, and the percentage of properties that are off-market. According to recent data from McKinsey, today's consumers are carrying the expectations they receive from other industries into their real estate experience, with 71% of consumers saying they expect the companies they do business with to provide a personalized experience. I hope and share. Furthermore, 76% of consumers say they would be frustrated if these expectations were not met.

As a result of all this, real estate professionals across North America are turning to the latest developments in technology to make the most of every moment, with the hope that innovation will mirror and proliferate to match expectations. It makes perfect sense.

That begs the question. How can today's technology help?

From brokers to managers to affiliated agents and more, real estate professionals rely on their own set of proprietary applications, systems, types of data storage, and sets of passwords and personal logins to do their jobs. . But even with integration, many professionals still have gaps in their processes that end up costing them time with other resources to resolve. It turns out that more is not always better in this case.

In fact, a Lone Wolf study conducted in late 2023 in partnership with T3 Sixty found that brokerages use, on average, more than 20 different pieces of software in their business. This speaks more to the amount of work that goes into the software than anything else. than how much work it creates for individuals and businesses today.

This is an issue that many professionals in real estate and other industries are aware of in their daily work and career progression. As new trends gain momentum and new technologies become available, between updates and editions, versions and programs with questionable compatibility, experts also handle onboarding and offboarding.

We believe that real estate doesn't need more software, it needs better software.

We at Lone Wolf have seen this day coming for a long time. All around us, technology is becoming more sophisticated, more sophisticated, with better features and functionality, and certainly some things are becoming simpler. As much as we see something completely new, we also see new versions of what was the biggest news of last year.

We've been waiting for the day when real estate professionals realize they need better tools, not more.

The day has come and we have been preparing for it.

We reflected on our 35 years of experience creating software for real estate.

We listened to our partners and customers to hear what works and what doesn't.

We create connections between our solutions and other solutions to reduce the pressure on real estate professionals created by adding steps at every stage, such as duplicating process data, printed documents, and paper checks. You've built a connection.

And this year, we proudly introduced better, smarter software: Lone Wolf Foundation.

We're excited to unveil a complete end-to-end experience demo at the Gathering and T3 Sixty Tech Summit, and look forward to showing what the future holds for the rest of real estate. I'm excited about it.

Change is quickly finding space in new generations.

Lone Wolf Foundation is Lone Wolf's end-to-end platform, debuting this year to bring the real estate experience together in one place.

With one login, dashboard, and workflow for customer solutions, this is a true platform, not a product suite or package deal. That means:

Increased efficiency and productivity End-to-end experience Flexibility for users to choose the products they need Cloud-based technology that ensures scalability, mobility, and security User-first experience

What's next?

Now is the right time to take a meaningful step, and this year's event will provide us with the resources to make the most of today's market and move with it towards a better tomorrow. It was the right opportunity to share our strategy.

Discover tomorrow, today.





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