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Google tips to improve site rankings in next update

Google tips to improve site rankings in next update


Google's John Mueller said his search team is “explicitly considering” ways to reward sites that create useful, high-quality content when the next core update rolls out.

This comment was made in response to a discussion on X about the impact of the March Core Update and the September Helpful Content Update.

Mueller acknowledged the concerns in a series of tweets, saying:

“For most sites that are heavily impacted, I think the impact will be site-wide for some time, and it will take until the next update to see an equally strong impact (the new state of the site will be significantly lower than before). assuming it has improved).

he added:

“We can't make any promises, but the team working on this issue is clearly evaluating how search on the site can and will improve for the next update. People are working hard on it. I think it would be great if we could show more users a site that emphasizes content and usefulness.”

What does this mean for SEO professionals and site owners?

Mueller's comments confirm that Google is aware of the criticism surrounding the March core update and is honing its ability to identify and appropriately reward high-quality sites in the next core update.

For websites, demonstrating a genuine commitment to creating useful, high-quality content remains the best strategy for improving search performance under Google's evolving system.

The aftermath of Google's core update

Google's algorithm updates, such as the September Helpful Content Update and the March 2024 Update, have far-reaching effects on rankings across industries.

While some sites saw a spike in traffic, others faced significant declines, with some sites reporting visibility reductions of up to 90%.

As website owners implement changes to align with Google's guidelines, many are wondering if their efforts will pay off.

There are real concerns about the potential for long-term or permanent demotions of affected sites.

Path to recovery outlined, but challenges remain

Mueller acknowledged the complexity of the recovery process in an earlier statement, saying:

“Some will take longer to re-evaluate (currently sometimes taking months), and others may require another update cycle for larger impacts.”

Mueller clarified that not all changes require a new update cycle, but warned that “more powerful effects will require another update.”

While Müller asserted that permanent changes are “not very useful in a dynamic world,” “recovery” means returning to a previous level, which is impractical given evolving user expectations. He added that it might be realistic.

“It's never 'the same as before,'” Mueller said.

Have On the Horizon's rankings improved?

Despite the challenges, Muller offered a glimmer of hope for the affected sites, saying:

“Yes, your site can grow again even after being affected by 'HCU' (now a core update). This is not permanent. It takes a lot of work, time, and possibly update cycles, and different (updated) sites will have different search results. ”

He said the process involved “a deep analysis to understand how to make a website relevant to modern society, and the assumption that the website is consistent with what you want it to be.” changes may require “significant work to implement.”

For the future

Google's search team is actively working to improve your site's rankings and address concerns in the next core update.

However, recovery requires patience, thorough analysis, and continued effort.

The best way to pass the time between updates is to be consistent and create the best content in your area of ​​expertise.

FAQ How long does it typically take for a website to recover from the effects of a core update?

Recovery timelines may vary depending on the scope and type of updates made in accordance with Google's guidelines.

Google's John Mueller said some changes could be reevaluated quickly, but more substantial effects could take months and require additional update cycles. It pointed out.

Google acknowledges the complexity of the recovery process and indicates that more significant recoveries may require significant improvements in alignment with Google's quality signals.

How did the March and September updates affect my website, and what steps should site owners take?

The March and September updates had a wide-ranging impact on website rankings, with some sites experiencing a spike in traffic, while others faced visibility reductions of up to 90%.

Publishing quality content that is truly useful is important for website owners who want to recover from a drop in rankings or maintain high rankings. Follow Google's recommendations and keep your system updated.

To minimize future disruption from algorithm changes, we recommend overhauling your entire site and building a content plan around what your users want and need.

Is it possible for sites affected by core updates to regain their previous ranking positions?

Sites can recover from the effects of core updates, but it takes a lot of effort and time.

Muller suggested that recovery could occur over multiple update cycles and would require in-depth analysis to align sites with current user expectations and modern search criteria.

Although a return to previous levels is not guaranteed, the site can improve and grow by continually enhancing the quality and relevance of its content.

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