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“Google Cast” replaces “Chromecast Built-in” branding

“Google Cast” replaces “Chromecast Built-in” branding


At I/O 2024, “Chromecast Built-in” was quietly rebranded to “Google Cast.” Notably, this is a reversal of a rebranding that took place in 2016.

At the end of 2016, the original “Google Cast” branding was phased out in favor of products with Chromecast built in. The change made sense given consumer awareness of the affordable “Chromecast” dongle.

The name was still in use in January of this year when LG announced at CES that it would add built-in Chromecast (and Google Home support) to its webOS-powered TVs coming in 2024. During the onstage announcement, Google said:

Today, we’re announcing that 2024 LG TVs will have Chromecast built in. This means LG TV users will be able to simply start a video on their smartphone or Chrome browser, tap the cast icon, and start watching on the best screen in their home.

The Pixel tablet with charging speaker dock also had this branding.

The company announced at I/O that Android Automotive would be getting Cast support, saying that “Google Cast (formerly Chromecast built-in) is coming to cars.”

The updated branding is referenced on ( redirects you to that page) and in this Google Support article.

Google Cast (formerly known as Chromecast Built-in) delivers a multi-screen TV and audio experience with speakers.

“Google Cast” essentially has “Google” in the name, so that may be why this change is happening today.

End users shouldn't expect anything to change when it comes to casting functionality, but they should expect to see new badging on product packaging.

The question of the day is how will this affect the branding of Chromecast dongles that Google will manufacture going forward? In April, we reported that Google was working on a new Google TV-powered Chromecast. We don't believe Google would retire the successful Chromecast brand, but “Google TV-powered” is clunky and should be removed. Today's rebranding is likely aimed at reserving “Chromecast” for first-party products.

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