Clorox Invests in Generative AI to Accelerate Innovation

We've never done anything this fast before, so we're excited to see what this means” – CEO Linda Rendall

The Clorox Co. has been outspoken about the efforts it is making to restore distribution and win back lost consumers after a cyberattack last year caused major delays and problems across its supply chain.

Now the company is turning to generative AI as part of its digital transformation and personalization strategy to enhance its operations and customer relationships.

CEO Linda Rendle recently detailed the strategy at the dbAccess Global Consumer Conference, which focuses on rapid innovation with a use-case-driven approach.

Clorox invested in generative AI innovation tools that identify global trends so they can rapidly develop hundreds of digital prototypes at a time and test them with millions of consumers (now 200,000 people in a room, instead of just 20 as before).

The first innovations from these generative AI efforts took 90 days from start to finish and were launched this spring.

“We've never done something this quickly before, so we're excited to see what this means,” Lendl said. “Not all innovation can happen in 90 days. There are regulators to negotiate with and companies have to go through a process, but we're really excited to see where this takes us as we develop the funnel and get to know our consumers better.”

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