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Cramer says Apple's conference has made him even more bullish on the stock.

Cramer says Apple's conference has made him even more bullish on the stock.


CNBC's Jim Cramer reviewed Apple's Worldwide Developers Conference on Monday and explained why the tech giant's announcement makes him even more excited about the stock, which he's been a longtime fan of.

“You can imagine yourself, see yourself, learn about yourself, all at the same time, and no one can steal your information,” he said. “To me, that's a great deal that will enrich your life and ultimately increase your stock price.”

Apple has announced its long-awaited foray into artificial intelligence, which it's calling “Apple Intelligence,” and the company says the programming will be integrated into its new operating systems for iPhones, iPads, and Macs.

The new features will make Apple's services more advanced and personalized. For example, Apple Intelligence can generate photos based on a user's photo library, execute new tasks, and use context to determine which notifications are most important. Craig Federighi, Apple's senior vice president of software engineering, explained how Apple Intelligence can pull up files sent by a contact in a specific time period or tell a user if a meeting change will affect another appointment. The company's Siri program will be able to take advantage of OpenAI's ChatGPT.

Cramer was impressed with all of these programs and said the new technology represents a major advancement in the use of AI across the enterprise, and he was also encouraged by executives' emphasis that security and privacy are top priorities, given the vast amounts of personal data the company works with.

“To me, this Apple conference marked the beginning of generative AI for individuals, not just enterprises,” Cramer said. “Your iPhone has enough data to make amazing predictions and give you amazing insights about yourself. If you let Apple harness that, it's going to make your life easier, more creative, and more fun.”

Apple did not immediately respond to CNBC's request for comment.

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