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TikTok challenges Google with new image search feature on TikTok Shop

TikTok challenges Google with new image search feature on TikTok Shop


Aiming to challenge Google's dominance in search, TikTok is testing a new image search feature for TikTok Shop. The feature allows users to take or upload a photo and then search for similar products in the TikTok Shop. First spotted by Jonah Manzano, the feature is available in the US and Southeast Asia and displays a camera icon in the search bar.

Key features and use cases Image search feature: Users can take or upload a photo to find similar items in TikTok Shop. Comparison with Google Lens: Like Google Lens, this feature eliminates the need for a text description. Competition with Amazon: TikTok aims to compete with Amazon's image search tool. Strategic objectives Expanding e-commerce: TikTok is investing heavily in e-commerce and sees TikTok Shop as an important revenue stream. User retention: By strengthening TikTok Shop, it hopes to keep users in the app longer and encourage them to make purchases through the platform. Market impact Competitors: Besides Google and Amazon, TikTok also competes with companies such as Klarna and startups such as Cherry.Growing number of merchants: TikTok Shop boasts over 15 million merchants worldwide, 500,000 of which are in the US Investing in safety: TikTok has invested over $400 million in platform safety and has hired a team of 7,500 people for this purpose Challenges Possible US ban: Despite its expansion, TikTok could be banned in the US if its parent company, ByteDance, does not divest within a year, due to a bill signed by President Biden. Conclusion

TikTok's new image search feature for TikTok Shops represents a strategic move to bolster its e-commerce capabilities and compete with tech giants like Google and Amazon, as the company invests heavily in safety and merchant growth despite facing regulatory challenges in the United States.




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