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Boxbar Tech teams up with Parklife 2024 to open world's largest self-serve, self-pour festival bar — Retail Technology Innovation Hub

Boxbar Tech teams up with Parklife 2024 to open world's largest self-serve, self-pour festival bar — Retail Technology Innovation Hub


Boxbar Tech added: “It's no secret that the festival industry is in a tough spot with costs spiralling out of control.”

Bar queues and wait times are a huge issue for festivals, wasting valuable potential revenue and creating a poor customer experience. By introducing Boxbar in 2024, Parklife was able to speed up service, drastically reduce queue times and bring smiles to fans' faces.

This is the biggest rollout of its kind to date and I would like to take this opportunity to thank Daniel Pirie (Parklife's Head of Bar) for leading this initiative, and the rest of the Parklife team and owners Live Nation for the incredible work they have done together over the past few months.

The bottom line: “Replacing the entire main bar with self-service technology at a festival of this magnitude requires a strong belief in a shared vision. We understand that and can't wait to expand our partnership.”

Forever blowing bubbles

Boxbar Tech also recently reported on Premier League club West Ham United's work at their London Stadium.

The company has worked with London Stadium and Delaware North to install triple the number of self-serve Amstel units where beers can be enjoyed before the match and at halftime.

It said: “Made his Premier League debut for West Ham United.”

Terminal Features: Plug and Play: Set up in under 10 minutes. All inventory included inside, perfect for small spaces (such as concourse or arena floor bars). Ideal for outdoor and indoor events. Can serve any type of beverage including beer, cider, spirits and mixers, cocktails, etc. Fully branded to leverage sponsorships, with no expensive setup costs.

This was followed by a rollout to teams and stadiums in Premiership Rugby and the EFL Championship.




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