What Apple's OpenAI deal means for Google: Morning Brief

This is The Takeaway from today's Morning Brief. Sign up to receive it in your inbox every morning, along with:

The relationship between rivals Apple and Google has become even more complicated now that Cupertino has unveiled its AI plans.

That's because the sometimes-gadget rivals have partnered on search and online advertising. But the alliance, which gained attention in a landmark antitrust lawsuit against Google's dominance of the search engine market, will come under new pressure as AI transforms the way people find information online.

For more than two decades, Apple has forced Google to be the default search engine for its Safari browser, driving traffic from its vast user base to Google's search business, and in exchange for the default privileges, Google pays the iPhone maker roughly $18 billion a year.

But to please investors, Apple is pursuing another deal: Enter Sam Altman.

Apple is partnering with OpenAI to bring ChatGPT to iPhones, part of a bold move to catch up with big tech rivals that are all-in on AI. Later this year, iPhone users will have free access to the chatbot, which will work with Siri and other apps to give people access to a treasure trove of knowledge and give OpenAI a ticket to bring AI technology into the mainstream.

Apple's iPhones with increasingly powerful versions of ChatGPT will reduce the need to use Google Search, and even the significant impact of its default status may have little impact on the future of search traffic if a significant number of users interact with the web primarily through Siri rather than the search bar.

Apple's partnership with OpenAI comes at a pivotal time for Google's own AI venture.

The search giant recently launched a new feature, “AI Overviews,” which provides users with concise answers to their search queries without them having to click across the web. However, Overviews, along with its previous image generation tool, came under almost immediate criticism as users found the AI ​​feature to be churning out a lot of irrational or inaccurate information.

The troubled debut set in motion a pattern of failed releases, and Google's rush to plant the AI ​​flag was widely seen as a reflection of mismanagement and weak strategy. But deeper issues were at play.

If chatbots and other software powered by large language models (LLMs) are as transformative as tech executives claim, the search business is set to be significantly disrupted.

Every new deal that OpenAI makes with media and tech companies can be seen as an attempt to bolster search alternatives and divert attention from the Google empire.

The story continues

Of course, Apple could continue to partner with Google, and eventually adopt Google's Gemini set of generative AI models while continuing to develop its AI tech in-house.

Apple's collaboration with OpenAI doesn't eclipse its longstanding alliance with Google, but it does put a new twist on the relationship between the two companies, and in this early phase of a new tech paradigm, we may have a new set of defaults on the way.

Morning simple image

Hamza Shaban is a markets and economics reporter for Yahoo Finance. Follow Hamza on Twitter @hshaban.

Click here for the latest technology news impacting the stock market.

Read the latest financial and business news from Yahoo Finance

Sources 1/ https://Google.com/ 2/ https://finance.yahoo.com/news/what-apples-openai-deal-means-for-google-morning-brief-100016918.html The mention sources can contact us to remove/changing this article

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos