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Samsung and Oak View Group Partner to Enhance Fan Experience and In-Venue Sponsorship Applications at Live Entertainment Venues

Samsung and Oak View Group Partner to Enhance Fan Experience and In-Venue Sponsorship Applications at Live Entertainment Venues


With a shared vision to elevate and expand new possibilities for live events, Samsung and Oak View Group (OVG) have announced a multi-year partnership to transform the fan experience through advanced display technology and integrated digital solutions.

The two brands aim to spearhead fan experience-driven innovation by integrating Samsung's display technology into OVG's elite arenas, stadiums, convention centers, performing arts centers and other venues around the world. The partnership marks Samsung's first-ever integration in a live event venue, significantly expanding the brand's presence and influence on an unprecedented scale across the industry.

This global partnership will enable OVG to incorporate Samsung LCD displays to enhance and personalize the fan experience within its own portfolio of venues, while also introducing this market-leading technology to its strong list of clients. OVG will act as a liaison between brands and technology vendors by facilitating collaborations that promise memorable experiences for music and sports lovers. With 400 venues and millions of spectators, OVG provides a powerful platform to introduce brands to a wide and diverse audience, ensuring maximum awareness and engagement.

“Our partnership with Samsung marks an important milestone in our mission to redefine the live entertainment experience,” said Tim Leiweke, chairman and CEO of Oak View Group. “By leveraging Samsung's innovative technology, we are setting a new benchmark for immersive and engaging fan experiences across our global network of venues. We are committed to delivering an unparalleled experience at every venue.”

Samsung has led the market as the top digital signage manufacturer for 15 consecutive years with immersive displays that deliver professional picture quality with superior contrast ratios, industry-leading brightness and color uniformity. Every seat is a great seat with captivating displays at entrances, aisles, seating areas, concessions, private suites and more. This technology opens up new avenues for OVG venues to tell their brand story, generate unparalleled fan engagement and increase revenue opportunities through paid sponsorships.

“Oak View Group and Samsung have a shared commitment to driving innovation in live venues while always putting fans first,” said KS Choi, president and CEO of Samsung Electronics North America. Working with OVG's extensive venue portfolio, Samsung will be able to transform each space into an immersive, dynamic environment to connect with fans on an unprecedented level. These future-oriented venues will make every event an unforgettable moment.”

As a partner of Samsung, OVG will have access to other Samsung solutions such as hospitality TVs, self-service kiosks, indoor LED, outdoor LED, monitors and services such as the VXT cloud-native content management solution. By combining LCD displays with other Samsung products and services, OVG can empower the live events industry with a comprehensive ecosystem of display technologies that wow attendees at every point in a live event, from arrival to the closing buzzer.

Samsung will also serve as a solutions provider for GOAL (Green Operations & Advanced Leadership), a sustainability measurement program for arenas, stadiums, convention centers, cultural venues and other large-scale venues, of which OVG is one of the founding partners.




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