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Google Ads to discontinue debit and credit card payments [Starts July 31st]

Google Ads to discontinue debit and credit card payments [Starts July 31st]


Google Ads is making negative changes that will immediately impact business owners who earn points, miles, or cash back with credit cards.

After July 31, 2024, future Google Ads invoices will no longer be able to be paid by debit or credit card. The company has announced that going forward, it will only accept monthly invoices or direct debit checks or wire transfers.

If you own a business and want to pay for Google Ads with a credit card, here's what you need to know.

Google Ads payment policy changes

Many small businesses rely on credit and debit cards to pay for advertising. Business credit cards, in particular, offer valuable benefits like seamless cash flow management, the ability to pay off balances over time, and even earn bonus rewards on advertising purchases.

For example, the popular Ink Business Preferred card issued by Chase offers triple Ultimate Rewards points on up to $150,000 in combined purchases across internet, cable, phone service, shipping, travel and advertising purchased on search engines and social media sites. If your business spends hundreds (or thousands) of dollars on Google Ads each year, the latter bonus category could earn you some serious points and miles.

Ultimately, Google Ads' new policies will force these businesses to adapt quickly. According to this email sent by one business owner, the first day for the changes will be July 31, 2024, and affected advertisers have been notified of this deadline.

If you run a business that buys Google Ads, check your email. Image credit: Google Ads

The company said in an email that there will be no exceptions to this requirement for affected advertisers, and that all affected advertisers will be notified of the same over the coming months.

According to the statement, it seems that Google Ads will require all advertisers to make this change sooner or later, so businesses will have no choice but to switch to other payment methods, such as checks or bank transfers, or risk having their accounts suspended.


While there has been no official word on why Google is changing its policy, we can assume that it is because the company will save a lot of money by accepting credit card payments instead of direct bank transfers.

Final thoughts

Because Google Ads is so important to many businesses, the decision to ban credit card payments is a major shift that will impact companies who get paid to buy ads, as well as major card issuers like Chase and American Express, who are seeing huge revenue losses from processing credit card payments.




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