Apple Intelligence doesn't work on hundreds of millions of iPhones, but maybe it could work

Apple has announced the next era: your iPhone, Mac, and iPad experience will be guided and saturated with artificial intelligence. Of course, Apple is calling it Apple Intelligence. Coming later this year. Yes, we'll have another AI to deal with.

You may have already heard plenty about how it can make Siri smarter, rewrite emails and essays, create never-before-seen emojis, and turn rough sketches into bland AI art.

It's truly a vision of the future, and while it's nothing groundbreaking, thanks to the usual Apple hype, it might just be one of the most usable, intuitive, and useful implementations of generative AI we've seen yet.

But the compelling factor for most of us is the lack of invitations, with the iPhone being the most affected of Apple's devices.

To use Apple Intelligence, you need an iPhone 15 Pro or iPhone 15 Pro Max. The regular iPhone 15 won't suffice, meaning that any mobile less than a year old is outdated, at least in this particular sense. All Mac users need is an Apple Silicon computer, that is, one released in 2020 or later.

No-go areas

A more cynical view is that these exclusion periods relate to the average upgrade cycles for mobile phones and laptops. Someone who upgrades their mobile phone every year might be considered normal. Someone who buys a new laptop every year is probably stupid, prone to theft, or just plain clumsy.

The reality is more complicated: the calculations required for at least some parts of Apple Intelligence are quite different from the tasks of your average iPhone or Mac.

And so far, the way we've all become accustomed to this form makes all of this confusing to the average generative AI or chatbot layman: when you use ChatGPT, Midjourney, or even Adobe Photoshop's Generative Fill feature, your computer does very little actual work.

This happens on a remote cloud server, which performs the necessary calculations and sends the final result back to your smartphone or laptop. In this sense, generative AI so far is similar to digital assistants like Siri or Alexa. Generative AI can do amazing things, but little or nothing actually happens on the device where the AI ​​will be used.

Apple Intelligence will attempt to change that, at least in part.

Apple's familiar privacy play

Why? You shouldn't have to hand over every detail of your life to be stored and analyzed in someone's AI cloud, Craig Federighi, Apple's senior vice president of software engineering, said during the announcement of the new features.

The foundation of our personal intelligence system is on-device processing that is deeply integrated across your iPhone, iPad, Mac and apps to know your data without collecting it.

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