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Microsoft shakes up Xbox marketing as key executives move to Roblox

Microsoft shakes up Xbox marketing as key executives move to Roblox

 


I just wanted to let you know that after four and a half years as Chief Marketing Officer of Xbox, Jerret West is leaving Microsoft to join Roblox as our new CMO and Head of Market Expansion. His last day will be June 30th.

On behalf of the Xbox team, I want to thank Jerrett for all he has accomplished. During his tenure, Jerrett was instrumental in launching communities like the Xbox Social Universe and growing it to 120 million followers, as well as product expansions like Game Pass, now available in over 80 countries around the world. He oversaw the creation and execution of global marketing campaigns for numerous games, platforms (console, PC and cloud), and brand moments, including this year's landmark Xbox Games Showcase. Roblox is a valued partner to Xbox, and we look forward to working with Jerrett and the Roblox team to connect more people around the world through the power of play.

As a team, we are focused on growing a strong marketing capability in the games industry. Going forward, the Games Leadership team and I have decided to move marketing closer to the businesses we support. Games Marketing will be housed within the studios, Xbox Marketing will be housed within the Xbox team, International Marketing will be housed within the Consumer Sales organization, and the centralized marketing team will report to me. The following organizational changes will be effective July 1st:

“The integrated marketing team, led by Kirsten Ward, and the programming and events team, led by Tina Summerford, will combine as an expanded Central Gaming Marketing team, led by Kirsten, and will report to me as members of the Gaming Executive Leadership Team. Chief of Staff Pav Bhardwaj and Executive Assistant Kim Nold will report to Kirsten.

The Bethesda Publishing marketing team, led by Erin Losi, will move to Games Content and Studios and report to Matt Booty.

The 1P Games marketing team, including Xbox Game Studios and Mojang, led by Aaron Greenberg, will also be moving to Games Content and Studios and reporting to Matt.

The Xbox marketing team, led by Chris Lee, will move to Xbox Org and report to Sarah Bond.

The international marketing team, led by Jim McMullin and Florian Liewer, will move into the Consumer Sales organization and report to Ami Silverman.

The Bethesda international marketing team, led by Adam Carter, will also be moving into the Consumer Sales organization. Adam will take on a new role leading Bethesda's business operations, reporting to Jill Braff. The Consumer Sales organization is working to fill his role and will provide more information at a later date.

We are fortunate to have a wealth of talented and experienced people at our disposal, and I look forward to seeing how our marketing evolves under their leadership.

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2/ https://www.theverge.com/2024/6/17/24180277/microsoft-xbox-marketing-jerret-west-leaving-roblox

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