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ICC launches VR cricket highlights app for Apple Vision Pro | News

ICC launches VR cricket highlights app for Apple Vision Pro | News


The ICC has partnered with Quidich Innovation Labs to launch an immersive cricket highlights app on Apple Vision Pro, available from today.

Users can experience moments from the ongoing T20 Cricket World Cup in a precisely rendered virtual stadium that uses various data sources, including player and ball tracking, to create an exact replica of the action, and is expected to enable fans to see these moments from the batsman's perspective.

The app will feature six different Super 8 venues across the West Indies, in addition to the Nassau County International Cricket Stadium in New York, allowing users to experience key moments from every match from the Super 8 onwards, as well as the group stage match between India and Pakistan.

Users can also take a drone flight over the Nassau County International Cricket Stadium and watch highlights from the tournament.

ICC head of digital Finn Bradshaw said: “We're always looking at ways to use new technology and data to bring fans closer to the game, and Apple Vision Pro has given us a unique platform to create a fully immersive experience. We believe this is a great way to engage our existing fans even more deeply in the game they love, and will help explain our sport to the many new fans we've gained through the game's success in the US.”

Rahat Kulshreshtha, co-founder, Quidich, added: “For the past three years, we have been building our vision for HypeReality and ICC and Apple Vision Pro have been key drivers in bringing this platform to life. By combining the 2.2 million data points Quidich collects every T20 match with ICC's global reach, we are creating an unparalleled experience for cricket fans around the world. Developed in our innovation lab in Goa, India, 13,000km from the matches, the ICC Immersive app aims to revolutionise sports broadcasting technology and redefine the way sports are watched.”




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