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Apple Intelligence will label AI-generated images with metadata

Apple Intelligence will label AI-generated images with metadata


Apple's new artificial intelligence feature, Apple Intelligence, is designed to help create new emojis, edit photos, and create images from simple text prompts or uploaded photos. Now, we know that Apple Intelligence will also add code to each image, helping users identify that it was created with AI.

During a recent podcast with popular blogger John Gruber, Apple executives explained that the team wants to ensure transparency even in seemingly simple photo edits, like removing objects from the background.

“We make sure to include markup in the metadata of the resulting image to indicate that it has been altered,” said Craig Federighi, Apple's senior vice president of software engineering, adding that the company is not trying to develop the technology to generate realistic images of people or places.

Apple has promised to add information to images altered by AI, joining a growing list of companies trying to help people identify whether an image has been altered. TikTok, OpenAI, Microsoft and Adobe have all begun adding a type of digital watermark to help people identify content created or altered by AI.

Despite these efforts, media and information experts warn that the problem is likely to get worse, especially ahead of the contentious US presidential elections in 2024. A new term to describe realistic lies and misinformation generated by AI is becoming increasingly popular: “slop.”

Artificial intelligence tools for creating text, video and audio have become significantly easier to use, allowing you to do a lot with little technical knowledge required. (Check out CNET's hands-on reviews of AI image-generation tools like Google's ImageFX, Adobe Firefly and OpenAI's Dall-E 3, and other AI tips, explainers and news on the AI ​​Atlas resources page.)

Read more: How close is this photo to the truth? What you need to know in the age of AI

At the same time, the reliability of AI content has improved significantly. Some of the biggest companies in tech have started adding AI techniques to the apps we use every day, with decidedly mixed results. One of the most famous missteps was from Google, which began inserting false and potentially dangerous information into the AI ​​overview summaries attached to search results, such as putting glue on pizza to stop cheese from sliding off.

For now, Apple appears to be taking a more conservative approach to AI: The company said it plans to offer AI tools in public “beta” testing later this year, and it has partnered with OpenAI, a major startup, to add extra features to its iPhones, iPads and Mac computers.




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