Amazon's new AI-powered Alexa could cost $10 per month

Last year, David Limp, Amazon's former senior vice president of devices and services, suggested the company would charge for a more powerful version of Alexa, and now it's clear how much that might cost: Reuters reported that Amazon's AI-enhanced version of Alexa could cost $5 to $10 a month on top of a Prime membership fee.

According to Reuters, Amazon is set to launch a new Alexa in August, in a desperate attempt to overhaul its voice assistant. The paid version of Alexa may not require users to keep saying “Alexa” when talking to the assistant. It will reportedly be able to complete multiple requests with a single prompt, such as writing a quick email or ordering takeout from Uber Eats.

Reuters reported that a more advanced Alexa could also offer the ability to learn from users and create routines, such as turning on a customer's coffee pot when an alarm goes off. This lines up with a CNBC report from last month that Amazon plans to roll out an Alexa subscription that isn't included in Prime.

That doesn't mean Amazon will get rid of the free version of Alexa. As Reuters points out, Amazon plans to replace the basic version with one that features new generative AI capabilities, but the more advanced Alexa will cost money. Reuters reports that the AI ​​Alexa will be able to ask customers for shopping advice, such as what hats and gloves to buy for a hiking trip. This is similar to the information that Amazon's AI shopping chatbot, Rufus, can provide.

Asked for comment, Amazon pointed The Verge to a statement it provided to Reuters: “We've already integrated generative AI into various components of Alexa, and we're committed to implementing it at scale across the more than 500 million Alexa-enabled ambient devices already installed in homes around the world to provide more proactive, personal, and reliable customer assistance.”

Amazon has been working on an overhaul of its AI assistant over the past year to catch up with AI chatbots from OpenAI, Google, and Microsoft. Even Apple is getting into the AI ​​game with a revamped Siri in iOS 18. Amazon has already started testing elements of its new AI Alexa, allowing users to join the Alexa waitlist by saying, “Alexa, let's chat.”

Sources 1/ https://Google.com/ 2/ https://www.theverge.com/2024/6/21/24183013/amazon-alexa-ai-subscription The mention sources can contact us to remove/changing this article

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