5 ways to help Google find your content

Google is the world's most popular search engine, with over a billion users and thousands of searches performed per second. Due to its popularity among internet users, every content creator, writer, and marketer strives to get their content ranked high on the platform.

When your video or written content ranks well on Google, it appears higher on the search engine results pages (SERPs), increasing your content's reach, visibility, clicks, and conversions. However, it takes a lot of work to get on the first page of Google.

So, let’s quickly go through the 5 best ways to optimize your quality content to rank in Google, make it stand out from the crowd, and increase your reach.

1. Research your keywords thoroughly

Good rankings don't just happen – you have to put in the effort. One of the most important ways to improve your ranking is keyword research. When people type a query in Google, they type in keywords. So, if you want your content to rank well, you need to add the most searched words and phrases on Google to your content.

Interestingly, finding the right keywords for your website to rank is not as difficult as you may think. There are free keyword research tools like Google Search Console, Semrush, Google Keyword Planner, etc. that can effectively help you find keywords that rank well for SEO. You can also optimize your content using keywords based on user search intent and trends.

However, while keywords are great, avoid keyword stuffing, as it can make your content harder for users and Google's algorithms to read. According to Atlas SEO, a good practice is to use your target keyword every 250 words.

2. Pay attention to on-page SEO

Another effective way to make your content visible in Google is to include additional keywords throughout your articles and videos. This includes in your meta titles, meta descriptions, headings (H1, H2, H3), alt text, image filenames, and images.

Adding relevant keywords to different parts of your content will make it stronger, as the information provided in your meta title and meta description will instantly hook your readers and make them want to keep reading. Moreover, Google loves visuals, so image-rich content will rank higher and generate traffic to your website.

3. Make sure your site works properly

To rank highly on Google, it's not enough to just create engaging and optimized content – you need to ensure that your website is optimized for users. This is because Google uses bots to crawl submitted websites and test them for speed, accessibility, and readability of content.

So, make sure you implement technical SEO techniques to ensure your website has optimal loading speed and is user-friendly. Since almost everyone has a smartphone these days, optimizing for mobile users also helps.

Doing so will help improve your site's rankings and reduce your website's bounce rate (the number of visitors who leave your site after opening it). Ultimately, you'll increase engagement, get your content in front of a wider audience, and let Google know that your readers find your content useful – so you don't lose out on traffic or potential sales.

4. Use local SEO

If you're a business owner targeting customers in or around your local area, local SEO is an effective way to stand out from the crowd. When you create a work profile on Google My Business and add information about your location, Google will recommend your business to people who need your products or services nearby.

For example, if you run a beauty or cosmetics business in Leeds, adding your business name and address to Google My Business will make it easier for you to show up when someone searches for “makeup artists in Leeds”.

This is a cost-effective way to market your business. However, you will get better results if you run sponsored ads and marketing campaigns.

5. Perfect your link building

Both internal and external links are important for ranking well in Google. Internal links help index pieces of your existing content and make them easily findable in searches. The more internal links you have in your content, the better Google will track and prioritize them.

Backlinks or external links are also effective in boosting your content's rank as they strengthen your content by showing it is valuable to your readers. In other words, backlinks endorse your website's content as trustworthy. Some notable external sites to link to include Forbes, Investopedia, and Wikipedia. You can also support your content with facts and data using links from Statista, Google Finance, and Yahoo Finance.

Final thoughts

Ranking your content highly on Google requires a multi-step approach that includes activities like on-page SEO, technical SEO, and keyword research.

Considering the complexity of the various processes, you may need the help of an expert, in which case you can look for a digital marketing agency that has a team of experts to help you build and manage your online presence.

Sources 1/ https://Google.com/ 2/ https://www.thecanary.co/discovery/business/2024/06/21/5-ways-to-help-google-find-your-content/ The mention sources can contact us to remove/changing this article

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