Loral Launches Big Bang Beauty Tech Innovation Program in North Asia

L'Oréal's Big Bang Beauty Tech Innovation Program (Big Bang) has debuted across North Asia markets, starting with a major launch in Hong Kong SAR, heralding a new era of beauty innovation for consumers in the region and putting into action the “Beauty Triangle” strategy of L'Oréal North Asia Zone. The program was launched in mainland China in 2020 to foster the co-creation and co-development of innovative beauty products and experiences. The program's continued expansion highlights L'Oréal's commitment to pioneer cutting-edge beauty solutions across North Asia. The expansion aims to leverage the unique and powerful North Asia ecosystem and the cross-cutting synergies between Chinese beauty, Korean beauty, and Japanese beauty to maximize synergies and accelerate collaborations. Big Bang has engaged with over 2,000 companies, realizing over 50 business projects and facilitating real-world innovation.The program provides startups and SMEs with a platform to expand their business, connect with government agencies, industry leaders and investors, and showcase their innovations on a global stage at events such as China International Import Expo (CIIE) and Viva Technology. Due to the success of the program, it has also been launched in L'Oréal South Asia Pacific, Japan, Korea, Middle East and North Africa. Each market customizes the Big Bang program with a unique theme that reflects regional strengths and fosters local partnerships. L'Oréal Taiwan focuses on “Green Beauty Consumer Journey”, while Hong Kong prioritizes “Transforming the Customer Experience”. Read next L'Oréal invests in Chinese biotech company “Shine Hi Innovation”L'Oréal announces winners of North Asia Big Bang Beauty Tech Innovation Program

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