Apple and Meta: A New Era of Innovation

According to TechCrunch, Apple and Facebook parent company Meta are reportedly in talks about a potential partnership to integrate Meta's AI models into the new Apple Intelligence system due to be released later this year. The talks are still ongoing, and neither tech giant has yet to comment publicly.

How Apple is using machine learning today

Apple has been using artificial intelligence in its systems for years, contributing to seamless functionality and user experience. From Siri to intelligent photo organization, artificial intelligence has long been at the core of Apple's business.

1. Siri

Siri, Apple's artificial virtual assistant, uses AI to analyze Apple users' questions and comments and provide responses. Siri is not an artificial intelligence itself, but a simplified version that performs one task at a time. It uses deep neural networks on the device and stores existing data to learn from previous queries and improve its responses, while also recording positive responses from users.

2. Gallery

Apple's Photos app uses AI algorithms to help with built-in features like identifying faces and places to create albums and creating short videos with content taken during a specific period of time. Various photo features like Portrait Mode, Night Mode, and Smart HDR use AI to improve the quality of your images.

3. Calendar

Machine learning helps users automate everyday tasks and add important dates and events to their calendar. If a message is received with a time, date, or even just a suggestion, users can seamlessly add it to their calendar with just a few taps. For greater efficiency, you can schedule events months ahead and automatically sync meetings from emails.

How Meta uses AI

Facebook's capabilities have improved dramatically in recent years thanks to the integration of AI systems. The company's algorithms are able to curate content for users' news feeds, remove inappropriate content, and serve up highly targeted ads.

1. Translation

Facebook is ranked the most used social media platform in 127 countries, as reported by NBC News, and therefore needs to cater to a variety of languages.Facebook uses an AI-based translation system that automatically translates content in users' news feeds into the user's native language.

2. General Message

Businesses can set up automated bot messages to answer common questions and guide users to find the answers they're looking for when they contact them on Facebook Messenger. The AI ​​tool can also provide a “welcome message” when a new user visits your page, which shows the user the business's logo, a personalized greeting, and usually a prompt to learn more about or engage with the business.

3. Personalized Advertising

Facebook users are always exposed to ads that are most likely to interest and resonate with them, thanks to artificial intelligence. The AI ​​gathers as much information as possible about the user's profile and groups users according to their specific interests and behaviors. As a result, users are shown the most relevant ads.

Apple's new AI system

Apple Intelligence, which is set to be released for iOS 18 and macOS Sequoia later this year, will provide powerful new writing tools with advanced language capabilities that allow users to easily summarize entire lectures in minutes, revise concise versions of long group threads, reduce unnecessary distractions with notification prioritization, create AI-generated images, and a more powerful upgraded Siri, among other features.

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