Google announces new features for GA4 as Universal Analytics nears end

As the July 1, 2024 end date for Universal Analytics (UA) approaches, Google has announced new features and improvements in Google Analytics 4 (GA4).

These enhancements provide marketers with deeper insights and tools for cross-channel measurement and budget optimization.

Cross-Channel Reporting Enhancements

GA4 brings improved cross-channel reporting capabilities.

Soon, you'll be able to integrate data from third-party advertising partners, including Pinterest, Reddit, and Snap, directly into your GA4 properties.

This will give you a more comprehensive view of your campaign performance across platforms.

Additionally, GA4 introduces aggregated impressions from Campaign Manager 360 accounts linked to the Advertising Workspace.

This feature gives advertisers greater visibility into their campaign performance across the entire marketing funnel.

AI-powered insights

Google is leveraging its AI capabilities to provide generated insights to users.

These AI-driven summaries explain data trends and fluctuations in plain language, allowing businesses to make faster, more informed decisions based on their analytical data.

Advanced Planning and Budgeting Tools

GA4 will introduce cross-channel budgeting capabilities, including forecast reporting, later this year.

The tool allows advertisers to track the pace and forecast performance of their media against target objectives across multiple channels.

This addition will enable marketers to optimize their media spend and allocate their budgets more effectively.

A privacy-first approach

GA4 continues to prioritize user privacy while providing an effective measurement solution.

Upcoming features include support for the Chrome Privacy Sandbox API and enhanced conversion improvements.

Google says these updates provide a complete picture of cross-channel conversion attribution while protecting privacy.

Preparing for the future

Steve Ganem, Director of Product Management at Google Analytics, emphasized the platform's commitment to adaptability:

“Google Analytics 4 is built to be durable into the future. Despite the ever-changing measurement landscape, we continue to invest in providing tools that help you answer fundamental questions about your business across the entire consumer journey.”

With the end date for Universal Analytics fast approaching, Google is encouraging users who haven't made the switch yet to complete their migration to GA4.

The company is also urging UA users to download any historical data they want to keep before the July 1 shutdown.

Featured image: Muhammad Alimaki/Shutterstock

Sources 1/ https://Google.com/ 2/ https://www.searchenginejournal.com/google-announces-new-ga4-features-as-universal-analytics-sunset-nears/520828/ The mention sources can contact us to remove/changing this article

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos