Why former Google executive David Drummond bought two Healdsburg wineries

A former Google executive is parlaying his passion for wine into a growing local business.

David Drummond said Wednesday he has wrapped up a six-year effort to acquire a vineyard and two Healdsburg wineries and combine them into a new venture called Overshine Wine Co.

Last year, Drummond bought Armida Winery, a 30-year-old winery just south of Healdsburg, and earlier this year, he bought Idlewild Wines, which has vineyards in southern Mendocino County and a tasting room downtown. Terms of the deals were not disclosed.

“We believe there are too many consumers from diverse backgrounds who feel overlooked by the wine industry, which would benefit from greater inclusion at all levels of people with different backgrounds, perspectives and experiences,” Drummond said in a statement. “Obershine is committed to making our wines accessible and enjoyable for everyone and to using our platform to improve diversity in the industry.”

Drummond joins a growing list of Black winemakers and notable enthusiasts who have made their mark in the wine industry.

Over the past two decades, the wine industry has struggled to attract younger, more diverse consumers as its main buyers, white baby boomers, head toward retirement.

According to BMO's first-ever industry report, the share of non-Hispanic white consumers has steadily declined since 2015 and will account for 64% of wine drinkers by 2023. At the same time, the share of other ethnic groups among wine drinkers has increased: From 2015 to last year, Hispanic consumers increased from 13% to 15% of wine drinkers, Black consumers increased from 10% to 11%, and Asian Americans increased to 5%.

Drummond resigned as Google's chief legal officer in January 2020, just a year after a New York Times investigation into whether tech companies had shielded executives from allegations of inappropriate relationships.

By the time he left, he had already purchased a 550-acre Russian River Valley vineyard that was later renamed Las Simas.

Known for cutting-edge wines such as its coffin-box Poisin Zinfandel, Armida will rebrand as Obershine Wines and remain focused on producing traditional California varietals from its finest vineyards.

Idlewild, founded in 2012 by winemaker Sam Bilbro, will remain a brand known for wines that combine Italian influences with a California touch.

Idlewild founder Sam Bilbro is now managing partner of Overshine Wine Co.

Bilbro, a fourth-generation winemaker and Sonoma County native, has been part of a movement to make California wines from lesser-known grape varieties.

In an email to clients, Bilbro recounted how he first met Drummond at Idlewild's tasting room in 2018 and later toured Drummond's vineyard. Bilbro then mentored him as he reworked the vineyard with new grape varieties.

Obershine will introduce a third label, Comunito, in addition to Armida and Idlewild. The initial release will be just 500 cases and will showcase Italian varietals grown at Drummond's Las Simas Vineyard. Comunito's first product is an Italian-inspired wine made from grapes commonly found in the Friuli and Trentino-Alto Adige regions of northern Italy.

Jeff Quackenbush covers wine, construction and real estate and can be reached at [email protected] or 707-521-4256.

Sources 1/ https://Google.com/ 2/ https://www.northbaybusinessjournal.com/article/industrynews/david-drummond-overshine-wine-armida-idlewild-acquisition/ The mention sources can contact us to remove/changing this article

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos