Walmart Discovers Augmented Reality Experiences with Roblox — Retail Tech Innovation Hub

“Retail Tech Innovation This Week” is a series presented by RTIH and sponsored by 3D Cloud highlighting notable developments, launches and initiatives from retailers and technology suppliers.

Each week, as the 2024 report is published, we’ll highlight a leading tech play that impressed our editors and the Retail Tech Innovation Report judges.

To date we've highlighted some fantastic initiatives from Ocado Retail, Decathlon, Lacoste, Downtown Spirits, TalkShopLive, Hucks, Rovertown, Wing, Nobodys Child, IKI, Pixevia, ALC, Archive, Therabody, Outform, Kingfisher, PMC, Boots UK, Ocula Technologies, Grace O'Malley Irish Whiskey, Metacask, Ikea, Carrefour Belgium, Matalan and McDonalds.

And this week we're focusing on Walmart.

In April, we reported that the US retail giant was now able to sell physical goods directly to users within Roblox.

Walmart Discovered users can have physical products delivered directly to their doorstep.

Users will be greeted by a new storefront showcasing virtual twins of select products sold in Walmart's brick-and-mortar stores. The feature is only available to users in the U.S. who are 13 years of age or older.

Walmart is currently launching the Walmart Discovered AR experience, built in partnership with Sawhorse Productions and Metavertising.

Sources 1/ https://Google.com/ 2/ https://retailtechinnovationhub.com/home/2024/6/28/retail-technology-innovation-of-the-week-walmart-discovered-augmented-reality-experience-goes-live-on-roblox The mention sources can contact us to remove/changing this article

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