Google EEAT and the myth of perfect ranking signals

Few concepts in SEO have generated as much buzz and speculation as EEAT.

This framework, which stands for Experience, Expertise, Authority and Credibility, has been the basis of Google’s search quality rating guidelines for many years.

However, despite its importance, a clearer explanation is still needed as to how EEAT relates to Google’s ranking algorithm.

In a recent episode of Google’s Search Off The Record podcast, Search Director and Product Manager Elizabeth Tucker explained this complex topic.

Her comments provide insight into how Google evaluates and ranks content.

There is no perfect match

One of the key takeaways from Tucker’s discussion of EEAT is that no single ranking signal perfectly matches all four factors.

Tucker explained.

“There is no EEAT ranking signal, but it's just a shorthand to remind people that it's something to always take into consideration. But, as you know, different types of results definitely require different levels of EEAT.”

This means that while Google's algorithms consider factors such as expertise, authority and trustworthiness when ranking content, there is not a one-to-one correspondence between EEAT and any particular signal.

PageRank Connection

However, Tucker provided an example of how one of Google's classic ranking signals, PageRank, aligns with at least one aspect of the EEAT.

Tucker said:

“PageRank, one of Google's classic ranking signals, is supposedly about authority. I'm not sure that necessarily aligns with some of the other letters.”

For those who don’t know, PageRank is an algorithm that measures the importance and authority of a webpage based on the quantity and quality of links pointing to it.

In other words, a page with a lot of high-quality inbound links is considered more authoritative than a page with fewer or lower-quality links.

Tucker's comments suggest that while PageRank may be a good indicator of authority, it doesn't necessarily reflect other elements of EEAT, such as expertise and trustworthiness.

Why is SEJ interested?

While EEAT is clearly important, Tucker's comments highlight that it's not a silver bullet for scoring high in the rankings.

Websites should create content that demonstrates expertise and builds user trust, rather than chasing fictitious “EEAT scores.”

This means investing in things like:

Accurate and up-to-date information Clear citations and attributions Expertise and qualifications of authors User-friendly design and navigation Secure and accessible web infrastructure

By prioritizing these elements, your website can send strong signals to users and search engines about the quality and trustworthiness of your content.

The evolution of EEAT

It is important to note that EEAT is not a static concept.

Tucker explained on the podcast that Google's understanding of search quality has evolved over the years, and its search quality rating guidelines have grown and changed along with it.

Currently, EEAT is just one of the factors Google considers when evaluating and ranking content.

However, core principles like expertise, authority and trustworthiness are likely to remain key pillars of search quality for the foreseeable future.

Listen to the full podcast episode below:

Featured Image: salarko/Shutterstock

Sources 1/ https://Google.com/ 2/ https://www.searchenginejournal.com/googles-e-e-a-t-the-myth-of-the-perfect-ranking-signal/521021/ The mention sources can contact us to remove/changing this article

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos